Fiorente
Zero-Impact Meets Big Impact
Fratelli Franco Distillerie is the world’s first zero-impact distillery, driven by the desire to innovate for the benefit of both people and the planet. For over forty years, they have adopted circular and sustainable production processes and wanted a packaging partner that shared their vision. When they needed new packaging for their Fiorente elderflower liqueur that is as beautiful as it is environmentally responsible, they partnered with the design and sustainability experts at Studio One Eleven.
The Studio team took inspiration from Fiorente’s spirit of carefree enjoyment and the brand’s beautiful label design when creating the bespoke packaging. The elegant bottle has a tall, slender design with a tapered body that marries perfectly with the shape of the label. The base features soft ridges that evoke flowing drapery together with a rich pushup design, adding both grip and a refined elegance. The team lightweighted the bottle as possible to maintain its stunning aesthetic while reducing its environmental impact. We engineered the custom packaging for manufacturing and engaged with suppliers to find the best solution to meet quality and timing expectations.
The Studio also designed a new closure to complement the bottle and created photorealistic 3D renderings of the final package that helped the distillery with marketing and promotion.
