Doft
Packaging for Park Avenue
Doft New York sets the surgical standard for luxury skincare. Created by renowned Park Avenue plastic surgeon Dr. Melissa Doft, the brand’s anti-aging products deliver the kind of visible results you’d expect from a leading medical aesthetic practice: immediate correction, layered regeneration, and timeless transformation.
To create packaging worthy of the flagship brand, Doft New York partnered with Berlin Packaging and Jansy. The design team developed a custom packaging system that balances feminine elegance with a clean, contemporary aesthetic. Distinctive glass bottles and jars feature a subtle rounded heel that echoes the soft shoulder of the custom-designed cap. Together, these details create an elegant oval silhouette that sets the collection apart from the standard round profiles common in skincare packaging.
A soft-white finish reinforces the brand’s clean, classic, and warm aesthetic, while a refined gold medallion on each cap adds a subtle touch of luxury. The result is elevated minimalism that feels sophisticated yet approachable—an aesthetic as polished and distinctive as the Park Avenue practice behind the brand.
