Better Body Foods
Oil Collection
When Better Body Foods was facing manufacturing challenges with a legacy avocado oil bottle, they knew the team at Studio One Eleven could help not only ‘fix’ the issue, but offer superior alternatives as well- Our team already enjoyed a multi-year history with Better Body Foods that included the development of a comprehensive structural and graphic design language across the entire brand.
We began by designing a custom “bod” bottle with square waist, referencing the aesthetic of the premium olive oils sold in natural foods channels. We built in side ribs for structural rigidity, to prevent the bottles from warping and to improve handling. Next, we created a unique label design that reinforces the natural brand positioning with a whitewashed wood texture background and distressed typography. Our designers used bold type, fresh colors and large ingredient imagery for easy shopability and improved appetite appeal. An orange shrink band stands out on shelf and differentiates from the competition.
Mayo Jars
“We have worked with Studio One Eleven for the past 4 or 5 years,” says Stephen Richards, CEO of Better Body Foods, “No other firm we have worked with is as responsive, timely or delivers the same quality and thoughtfulness behind their creative work. Their expertise in packaging is unsurpassed.”
To understand why the CEO of Better Body Foods, a Utah-based marketer of certified-organic mayos, oils and sweeteners would make such a bold statement it’s helpful to have some history. Before engaging with Berlin Packaging Better Body Foods was on the cusp of explosive growth, but quality issues with their current containers threatened to slow them down. ‘Paneling’ bottles led a major retailer to pull Better Body Foods from their shelves, and it was time for immediate action.
Berlin Packaging’s Studio One Eleven quickly addressed the most pressing issue by designing a family of custom bottles engineered to maintain their shape across the broad range of temperatures and altitudes they were being exposed to.
With packaging performance issues solved, the Studio’s branding practice group initiated a complete overhaul of BBF’s branding architecture. Initially rolled out to 16 oil and mayonnaise SKUs the Studio’s bold, crisp and clean visual brand language is now being extended throughout the entire brand.
The result?
The sales impact of the re-brand encouraged the major retailer that had previously pulled BBF from their store shelves to not only bring BBF back but to triple their order commitments.