Five Wives Vodka
Since 2012, Five Wives has had tremendous success among vodka drinkers in Utah, with three popular product lines of affordable, flavored vodkas. Realizing they also needed to appeal to the premium spirits drinkers, they wanted to launch a new high-end vodka line.
To achieve a premium new bottle that still relates to the existing product lines would require both packaging and branding adjustments, so Five Wives turned to the Studio One Eleven design team for answers. After rigorous research, the Studio presented Five Wives with six unique packaging concepts. Rather than just choosing one concept, Five Wives decided to infuse elements from all six options into the final product.
The result, a long-neck, heavy-weight 750 mL super-flint glass bottle, offering consumers a view of the product clarity and reflecting the brand’s dedication to providing a pure, smooth product. The bottle also features a fully-frosted silkscreen graphic that wraps around the entire bottle, prominently showcasing the snow-covered Wasatch Mountain range, which is located adjacent to the Five Wives production facility. The bottle also maintains brand equity, featuring the brand’s signature Five Wives logo on the front of the bottle and a black and white illustration of the wives printed on the back.
Already, the Five Wives Premium line is receiving rave reviews from customers and retailers, alike. The product is exceeding sales expectations in Utah, with plans in place to launch in nine additional markets in the future.