Burl & Sprig
In Your Dreams!
To create packaging for West Michigan Rum’s Burl & Sprig brand, our design team took a journey into the unconscious mind to unlock the imagination and see what dreams are really made of. Inspired by the co-owner’s art background and love of surrealism, we wanted to play with the juxtaposition of dreams and reality. We partnered with artists from all over the world to create one-of-a-kind pieces for each product within the line. We married the surreal artwork with a simple band for branding. A unique wood texture fingerprint brandmark speaks to the uniqueness of dreams as well as each artist leaving their individual mark. The final design is truly what dreams are made of!