Wild Tonic

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Wild Tonic

The wild child of kombucha.

Through passion, determination and downright deliciousness, Wild Tonic became the wild child of the Kombucha market with their groundbreaking Jun-Kombucha drinks. We knew a bold bottle would be the ideal pairing for this bold brew to make it stand out from the rest and take grocery stores by storm. Studio One Eleven’s creatives and engineers designed cobalt-blue glass bottles that would protect the light-sensitive product while creating a small-batch feel with big impact. An embossed honey bee detail supports the apothecary-like silhouette with a nod to the authentic ingredient story. Our team then created a PET sister to the glass bottle to facilitate broader distribution of the single serve product. The results are beyond our wildest dreams.

On The Rocks Premium Cocktails

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On The Rocks Premium Cocktails

Packaging that rocks.

When the mixologists at On the Rocks developed their delicious line of pre-mixed cocktails, they knew they needed to shake things up with show-stopping packaging that lived up to their mouthwatering product. Keeping both aesthetics and manufacturing efficiency in mind, the experts at Studio One Eleven designed a series of bottles that are as easy on the eyes as they are on the production line. With a mix of glass and PET that blend together tastefully, the bottles suit the entire portfolio, standing out everywhere from the minibar to the mini-mart. Our design team created clean, impactful packaging that matches the smoothness of the cocktails… for the perfect pairing.

Five Wives Vodka

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Five Wives Vodka

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Since 2012, Five Wives has had tremendous success among vodka drinkers in Utah, with three popular product lines of affordable, flavored vodkas. Realizing they also needed to appeal to the premium spirits drinkers, they wanted to launch a new high-end vodka line.

To achieve a premium new bottle that still relates to the existing product lines would require both packaging and branding adjustments, so Five Wives turned to the Studio One Eleven design team for answers. After rigorous research, the Studio presented Five Wives with six unique packaging concepts. Rather than just choosing one concept, Five Wives decided to infuse elements from all six options into the final product.

The result, a long-neck, heavy-weight 750 mL super-flint glass bottle, offering consumers a view of the product clarity and reflecting the brand’s dedication to providing a pure, smooth product. The bottle also features a fully-frosted silkscreen graphic that wraps around the entire bottle, prominently showcasing the snow-covered Wasatch Mountain range, which is located adjacent to the Five Wives production facility. The bottle also maintains brand equity, featuring the brand’s signature Five Wives logo on the front of the bottle and a black and white illustration of the wives printed on the back.

Already, the Five Wives Premium line is receiving rave reviews from customers and retailers, alike. The product is exceeding sales expectations in Utah, with plans in place to launch in nine additional markets in the future.

Pickers Vodka

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Pickers Vodka

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Bringing the spirit of music city to Pickers Vodka packaging.

With the craft distillery market exploding, Pennington Distilling Company decided that their “Pickers” vodka brand needed a way to stand out from competitors in an increasingly crowded field. After a series of disappointing experiences with a packaging supplier claiming to have in-house design expertise, Pennington turned to Studio One Eleven to develop a truly unique packaging experience.

Pickers’ outgoing package was a stock bottle and closure that offered limited potential for real differentiation on-premise or on-shelf. In sharing their vision for a new package, Pennington challenged us to synthesize Pickers’ musical, cultural and regional themes into a new brand experience celebrating the distillery's Nashville roots. Importantly, Pennington also asked that our new package have minimal impact on existing filling, decorating, capping and pack-out operations.

After performing a category audit of Pickers’ competitive set and in-market field research on Nashville’s heritage, music, and bar culture* we crafted a bottle that establishes clear connections to Pickers’ roots. Bartenders and shoppers alike first notice that the sides of the bottle are embossed with a guitar fretboard spanning from bottom to top. Near the neck of the bottle, a guitar pick-shaped embossment captures the iconic three stars of the Tennessee flag’s Grand Divisions. Both fretboard and the pick elements represented significant technical challenges, but we worked closely with Berlin Packaging’s Supply Chain and Custom Tooling divisions to insure that our vision was faithfully executed in glass. From initial concept sketches to refinement and engineering, Pennington's and Berlin’s product development teams remained fully aligned via our use of the latest 3D visualization and rapid prototyping tools.

The results speak for themselves: An impactful packaging experience that will propel the Pickers brand to even greater successes quickly brought to market via our turnkey suite of design, engineering, sourcing and logistics. Cheers to that!

*Yes… We’re fully committed to immersing ourselves in our work.

Heaven’s Door Whiskey

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Heaven’s Door Whiskey

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A bottle worthy of Bob Dylan’s name.

Heaven’s Door, a small-batch collection of handcrafted American whiskeys developed in partnership with Bob Dylan, called on Studio One Eleven to bring their unique vision to life.

Tasked with taking a mock-up to a manufacturable bottle that other glass molders deemed too difficult to execute, our team worked with the client to translate Dylan’s unadulterated vision to the shelf. Needing a few tweaks to the structure, while still maintaining the original design intent, the new bottle serves as the perfect vessel for the line of whiskeys that has well-defined personalities and robust flavor profiles.

The custom rounded-shoulder bottle shape features Dylan’s distinctive iron gates that he created in his studio, Black Buffalo Ironworks, from objects found on farms and scrapyards across America. With a custom "HD" embossed bar top closure, the total package translates to a premium spirit with an artistic soul.  

1800 Tequila

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1800 Tequila


1800 tops off new look with a custom closure.

Studio One Eleven worked closely with Proximo spirits on the development of a new closure for Proximo’s 1800® Tequilla brand. Our goal for the project was to elevate the premiumness of the overall package.

This was no small challenge, because the outgoing closure was a recognizable component of the iconic 1800 package presentation.

The result of our work is a closure that is both simple and refined – A better fit for 1800’s brand character that has been implemented across the Silver and Reposado SKUs.

Redemption Rye

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Redemption Rye

A classic take on a premium whiskey. 

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Redemption Rye used to be packaged in a cylindrical stock bottle that was more suggestive of vodka than a premium whiskey. That all changed with a recent packaging overhaul.

The collaborative effort between the client, who was involved with every itineration of the design process, and Studio One Eleven resulted in a bottle design that is now commensurate with the quality of the spirit.

The new bottle has a heft, a flask-like shape, a bar top closure, and embossing that all communicate the whiskey’s premium positioning and pay visual homage to pre-Prohibition spirits containers. The “REDEMPTION” brand is embossed near the bottle’s shoulders, and there is also a depiction of rye stalks embossed near the new thicker base, evocative of the featured ingredient.  In addition, the flasked backside carries the attention to detail to all aspects of the bottle.

The packaging refresh helps elevate the brand and transports the consumer to a different era – and real “Whiskey Revival”; something a stock bottle could never accomplish. Each bottle is even hand-numbered with a batch number to show the attention to detail put into making the final product.

Peace Tree Brewing’s Blonde Fatale

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Peace Tree Brewing’s Blonde Fatale

A refreshing redesign on a unique craft beer.

Peace Tree Brewing is a proud craft brewery that is dedicated to handcrafted, full-flavored beers with great attention to quality. Their product line consists of four flagship craft brews, as well as several seasonal and specialty beers produced throughout the year, all of which had been packaged in stock 350 mL heritage bottles.

Starting with Peace Tree’s Belgian-style blonde ale monikered Blonde Fatale, the brewery wanted to modify their existing standard bottle for better utility (achieving a true 12-ounce fill and easier opening) and better shelf impression in the competitive craft-beer market.

The new custom packaging – a stubby bottle with distinctive embossments wrapped in vibrant graphics and cartons – designed by Studio One Eleven, creates a bold shelf presence. The label and the bottle show how Peace Tree straddles classic and contemporary, with bold colors and intricate designs. And the new package fills to 12-ounces and works perfectly on the existing filling line equipment, which has allowed the company to gain efficiencies.

BJ Hookers Vodka

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BJ Hooker's Vodka


Chic meets cheek.

Vodka manufacturers typically try to outdo each other with ever-loftier bottle creations that convey the finesse of their product. BJ Hooker’s, a Houston, Texas-based vodka distillery with roots reaching back to Prohibition, took a different approach: a strong bottle design that features 1950’s bar advertising applied with a cutting-edge ceramic labeling process.

BJ Hooker’s is all about fun and Americana. The goal of its new bottle was to retain this playful personality using retro cocktail ads—a BJ Hooker’s signature—and present them in a way that captures the vodka’s handmade, premium quality.

To accomplish the task, Berlin Packaging and its Studio One Eleven design division created a custom glass container that sports the word “Cheers” and a silhouette of the state of Texas prominently embossed on the raised shoulder, along with another Texas logo deeply-debossed atop the bottle backside.

The company’s retro imagery was applied using ACL (Applied Ceramic Labeling), a specialized technique in which ceramic inks are fused to the bottle in a conveyor oven. The process outperforms screen printing by delivering perfect registration quality, even in the 360-degree application used for BJ Hooker’s. The finished bottle, presenting an elegant 3D effect thanks to the four-color ACL process, boldly sets BJ Hooker’s apart in a crowded product category.

BJ Hooker’s has applied the new look to all five of its package sizes. The company is also adapting the design for its new line of flavored vodkas.