Design Division of Berlin Packaging
Smart package design and sourcing will impact a package’s entire lifecycle. Design decisions can greatly impact what it takes to produce, fill, or decorate a package. The application of good design practices can reduce cycle times, lower scrap rates, improve pack-out efficiency, and lower freight or material costs.
Choosing the right supply partners can have a meaningful impact on the bottom line. A full-service supplier with high quality product and outstanding service reduces the friction of managing inefficient supply chains.
Advertising, discounting, and promotions all exist to encourage consumers to try new products. But shelf impact is paramount. Packages with unique shapes, colors, textures, or branding stand out from the competition and increase the chance of trial.
Repeat purchases come from positive experiences with a product. Whether through the way a package feels, the convenience of a dosing system, or the satisfying ‘click’ of a closure, well-designed custom packaging makes buying, storing, dispensing from, and disposing of package more enjoyable and a great way to promote repeat purchases.
When we develop custom packaging, we use client cost targets, a knowledge of packaging materials and processes, and the expertise of our in-house engineers to ensure that we’re providing viable design options. We follow principals of “design for manufacturability” (DFM) as a part of our approach every day.
