8 in 1 Premium Pet Shampoo

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8 in 1 Premium Pet Shampoo

Premium packaging for Target. 

Target Stores challenged 8 in 1 to re-brand its Premium pet care line to better reflect the values of economical premiumness that the retailer was known for.

8 in 1 approached Studio One Eleven to develop the structural packaging solutions specifically appropriate to Target's simplified 'high-end mass' aesthetic.

Form explorations resulted in ten solutions, but 8 in 1 brand stewards and retail stakeholders ultimately gravitated toward a form that is gracefully understated. The resulting custom PET bottle and natural PP dispensing pump do indeed communicate the updated modernity required.