8 in 1 Premium Pet Shampoo
Premium packaging for Target.
Target Stores challenged 8 in 1 to re-brand its Premium pet care line to better reflect the values of economical premiumness that the retailer was known for.
8 in 1 approached Studio One Eleven to develop the structural packaging solutions specifically appropriate to Target's simplified 'high-end mass' aesthetic.
Form explorations resulted in ten solutions, but 8 in 1 brand stewards and retail stakeholders ultimately gravitated toward a form that is gracefully understated. The resulting custom PET bottle and natural PP dispensing pump do indeed communicate the updated modernity required.