Pet Care


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Going green with new look.

Cosmos Corporation approached Studio One Eleven with a challenge: while Cosmos' TropiClean pet grooming prod­ucts were recognizable, the containers and visu­al branding hadn't changed in 15 years, giving them dated look. The Studio and Cosmos created an approach that went beyond the package to include a comprehensive overhaul of the brand itself. 

The Studio was instrumental in the design of a complete package that communi­cates the green positioning of TropiClean in the market.
— TropiClean's VP of Marketing

Studio One Eleven began by redesigning the TropiClean logo, transforming it into a fresher, contemporized brandmark that is recognizable to brand loyalists but much more bolder than the outgoing version. For the bottles, the Studio's depth of experience in human-factors and user research came into play. Topping off the whole package is a Studio-created cus­tom flip-top closure, also designed to be opened and closed with a single hand. 

The bottle and sleeve are made from Ingeo, an ingenious biopolymer made from plants, not oil. This means it's 100% natural and renewable.