Luxury and timeless elegance are conveyed in the latest package innovations for Kenra Professional's Platinum haircare line, sold in salons and upscale cosmetic retail chains. For its new Blow-Dry Foam, our Studio designed a custom oblong bottle with reverse taper that was mated with a stock foamer/applicator and a clear polypropylene cap with chrome neck finish that echoes the company's other Platinum products.
For its Texture Powder, Kenra rejected a number of stock package alternatives in favor of a custom 50 ml polyethylene oval bottle—the first in the category to depart from a stock round solution. To further convey a premium look, designers recommended a graceful downward curve on the bottle top; the metalized silver cap, which hides the sifter fitment, matches the bottle's signature curve. A hot-stamped chrome logo reinforces the brand equity, while a three-panel rear label was specially engineered to accommodate the compound curve of the container. Since finalizing the package, Kenra has initiated a patent on the design in order to protect its future Platinum offerings.
Kenra Platinum was the Silver award winner at the 2015 NACD Packaging Awards.
J.R. Watkins is America's original natural apothecary manufacturer, founded in 1868 and based in Winona, MN. The brand's visual language has changed little in 135+ years and is instantly recognizable to a loyal base of consumers.
Knowing how important to brand equity is for its brand, Watkins engaged Studio One Eleven to develop a next-generation foaming soap package that is a natural evolution of the line.
We employed familiar elements such as Watkins' recognizable apothecary neck and shoulder, and the company's 'Trial Mark' device hearkening back to the days when products were sold door to door.
Watkins was thrilled with the result, and consumers have rewarded them with incremental sales success.
Scented-resin collar lets airline soap system do double duty.
A few years ago, Celeste Industries came up with a new product concept that it knew would fly with the airline industry. The company envisioned combining airline lavatory soap and air freshener in a single unit, eliminating the extra steps involved in installing and replenishing separate sink-mounted soap bottles and wall mounted air freshener discs. Shortly after the first-generation product was launched, Celeste worked to develop the next generation packaging to improve performance and aesthetics.
A new design by Berlin Packaging's Studio One Eleven solved the problem with a change in the fragrance delivery system. Designers replaced an industrial-looking fragrance band that was difficult to apply, leaked onto users' fingers, and consumed nearly half of the available label space with a custom scented resin collar that fits seamlessly over the tapered shoulder of the company’s 8 oz PVC Flight Luxe soap bottle.
Fragrance is released from the underside as well as the face of the collar component through a series of perforations engineered to promote maximum air flow. The collar easily drops on to the shoulder before capping. Label real estate has doubled to enable upgraded branding, and soap and air freshener can now be replenished simultaneously.
The new package design also:
Reduced bottle weight by more than 10% to comply with California regulations
Updated the look of the Flight Luxe line without requiring existing customers to replace the support bases already installed on their lavatory sinks
Replaced disparate bottle structures with a uniform look across the line's scented and unscented SKUs
Supports both threaded and snap bases to fit the various counter mounting styles used by different airlines
The new package has been adopted by multiple airlines.
