Returns with updated portable packaging.
After a multi-year hiatus, the iconic antacid brand Mylanta is back, licensed by Infirst Healthcare Ltd. from Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. The new and improved Mylanta reached store shelves nationally in April 2016 in a refreshed package that embraces the latest consumer OTC healthcare trends.
Infirst Healthcare approached Studio One Eleven with a tall order: entice consumers back to Mylanta by updating the flagship 12 oz bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and perhaps most importantly, convey the brand promise of fast, soothing relief.
Studio One Eleven responded with a custom high-density polyethylene bottle that builds on the Mylanta brand assets. The calming teal color is reminiscent of the original bottle, yet updated for a more contemporary feel.
The tapered bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as to ensure quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.
The relaunched Mylanta bottle is now in distribution at dozens of retailers across the U.S. including Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger, Meijer, Wegmans, and many others.
Infirst Healthcare is also launching a new line extension, Mylanta Gas Minis. The gas-relieving mini-tablets can be taken on-the-go in its pocket-sized, tamper-resistant pop-top container. With label graphics developed in-house, the packaging allows consumers one-handed convenience along with discretion and portability.