Energizing a New Custom Package
At Studio One Eleven, we are unanimous in our support for both chocolate and caffeine, so we couldn’t help but get behind the folks at Energems when they said they were bringing the two together.
Our design explorations focused on straddling the category vernacular of nutritional supplements and confections, reflecting Energems’ tagline “Energy That Feels as Great as it Tastes”. The result is a structure that is both visually and ergonomically friendly while being crisp and clean overall.
Since launching in the new package, Energems was selected as the winner of the National Association of Chain Drug Stores (NACDS) Total Store Expo Product Showcase and got shelf placement at Walmart, Meijer, Walgreens, CVS, RiteAid and many other national retailers.