Enabling play (and clean hands) for kids.
When Nehemiah Manufacturing, a licensee of P&G's Pampers brand, was looking to relaunch the neglected Kandoo brand, they came to our team. The charter was to design and launch a range of bodywash, shampoo, hand soap and hand sanitizer packages that reinforced the brand attributes of 'enabling play.' The Kandoo brand targets young children who are learning to enjoy independence.
The Studio One Eleven team met with mothers and kids to understand how and where they use these product types. We uncovered the need for a hand sanitizer package to travel in the car and for easy use in unreachable and unstable locations like bath products on sink or tub ledges.
The Corner Buddy package met these needs by fitting snugly in the tub or sink corner and car cup holder. The development process included hand and CAD sculpting for the lifelike Kandoo frog character features and resulted in a unique package that makes staying clean fun and safe for young kids.
The National Association of Container Distributors awarded the package a 'Best of Show' award, and the product was featured in The Wall Street Journal.