Conair RUSK Sensories

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Conair RUSK Sensories

Haircare product line turns heads with slender, elegant new look.

Conair was ready for a makeover. The formulas for its RUSK® Sensories™ shampoo and conditioner line had been improved, but the packaging still carried a timeworn look. Existing packaging had a shape reminiscent of a soda bottle, with a low, pinched waist and flared base. Conair wanted something as fresh and invigorating as the new product inside.

Seeking a quick, noticeable difference from consumers, Conair asked Studio One Eleven for a new design. The Studio began its work with a store audit that indicated Sensories could own its natural botanical positioning at retail, plus add shelf presence, with a wider bottle that shifted from a round cross-section to an oval. To claim even more attention visually, designers suggested a tall, straight and tapered package that would occupy every vertical inch of shelf space. The Studio recommended retaining the translucent bottle material; doing so showcases the colorful product inside and creates an important differentiator on store shelves.

To further modernize the package, Studio One Eleven redesigned the label by first enlarging and offsetting the brand’s signature "Picasso" graphic. Designers then added white space, bannered each fragrance name in script, and created a typographic hierarchy for the secondary descriptors.

In a first for the line, the 1 L/33.8 ounce Back Bar SKU now carries a pump dispenser for quick, one-handed use. The smaller 13.5 ounce Consumer version retains the polypropylene toggle disc top used in the previous packaging.

Conair's new package for RUSK Sensories has given it the boost it needed. The refresh gives the consumer a new reason to buy – by improving the packaging, the perception of a better product within is also communicated. In important ways, the brand's tagline, "Reawaken Your Senses," has been given new life.

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NuSkin Travel Case

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NuSkin Travel Case

ageLOC Me skin care product removes the mess from traveling.

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The leading direct-selling company, Nu Skin, has enjoyed success with its flagship ageLOC® Me skin care products. The ageLOC Me line employs state-of-the-art technology and breakthrough anti-aging formulations to produce totally customized skin care with tailored creams and serums delivered through a touchless countertop dispenser. 

As their customers swear by their skin care regimens, they don’t want to interrupt the program during travel. Nu Skin needed a vehicle whereby ageLOC Me users could continue to use their customized formulations daily whenever away from home. Nu Skin approached Studio One Eleven, who also played a key design and engineering role in the countertop dispenser, with a request for a container that extended the clean, elegant look of ageLOC Me into a convenience travel pack.

The resulting Studio One Eleven design is a completely custom 3-jar injection-molded unit, utilizing ABS for the jars, thermoplastic elastomers for the over-molded feet, and polypropylene for the jar liners. The stacking jars nest into each other for easy transport, and each jar has integrated labeled lids for completely clear product identification. The set consists of 3 jars, each dedicated to one of the three customized formulas dispensed from the device: day cream, night cream, and a combination of three specialized serums. The jars are ingeniously-designed to fit perfectly and precisely under the point of dispensation on the device, making filling and re-filling effortless and clean.

Stylish and durable enough for heavy travel, the ageLOC Me Travel Pack holds up to 7 days’ worth of product, and fits easily into an airplane carry-on, cosmetic pouch, sport sack or overnight bag.

The design facilitates brand loyalty by making it effortless for users to continue their valued ageLOC Me customized skin care regimen whenever they are away from home. It has been well-received in the marketplace and has enhanced ageLOC Me market share as loyal users enjoy the continuity in skin care this unit facilitates.

The Honest Company

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The Honest Company

10 oz. Bath and Body pump for shampoo + body wash and conditioner.

The Honest Company is dedicated to helping people live a happy and healthy life. Founded in 2012, the mission-driven company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.

Honest’s goal for the new shampoo + body wash and conditioner products were to be completely ergonomic and user-friendly, as they would be used within the setting of the home bath environment and around children. Both packages were designed to deliver the product fill into the hand extremely easily and efficiently -- as well as have a secure locking mechanism for safety -- in order to produce an ultimately positive consumer experience.

Studio One Eleven designed packaging for these products that completely delivers the intended positive user-friendly experience: they are easy to grab, easy to hold, easy to pump, and safe to use in environments where children are present and engaged in bathing. Visually, the packaging offers a pleasing aesthetic and delivers the sleek simplicity that is at the core of the brand; it’s uncluttered and clean, yet facilitates use of the product with great ease and efficiency.

The packaging for these two products was a complete custom design, including the HDPE bottle, the polypropylene top, and collar, pump actuator, spring and locking mechanism. The cylindrical bottle was designed to be easily grabbed and securely held. It’s topped with a square-shouldered pump actuator, the flat, round crown of which is embossed with the Honest logo butterfly, echoing the butterfly branding on the in-house-designed label.

Mylanta

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Mylanta

Returns with updated portable packaging.

After a multi-year hiatus, the iconic antacid brand Mylanta is back, licensed by Infirst Healthcare Ltd. from Johnson & Johnson Consumer Inc. McNeil Consumer Healthcare Division. The new and improved Mylanta reached store shelves nationally in April 2016, in a refreshed package that embraces the latest consumer OTC healthcare trends.

Infirst Healthcare approached Studio One Eleven with a tall order: entice consumers back to Mylanta by updating the flagship 12-oz bottle; add convenience and ergonomic functionality; echo key elements of the original package design; and perhaps most importantly, convey the brand promise of fast, soothing relief.

Studio One Eleven responded with a custom high-density polyethylene bottle that builds on the Mylanta brand assets. The calming teal color is reminiscent of the original bottle, yet updated for a more contemporary feel.

The new extrusion-blown Mylanta bottles were contract manufactured by Berlin Packaging with Starplex Scientific.

The tapered bottle features indents on both sides for solid gripping. New to the updated package is a clear polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use as well as to ensure quick return if misplaced. The dosage cup is secured at retail with a heat-sealed overwrap.

The relaunched Mylanta bottle is now in distribution at dozens of retailers across the U.S. including Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger, Meijer, Wegmans, and many others. Its suggested retail price is $7.99.

Infirst Healthcare is also launching a new line extension, Mylanta Gas Minis. The gas-relieving mini-tablets can be taken on-the-go in its pocket-sized, tamper-resistant pop-top container from a European package vendor.With label graphics developed in-house, the packaging allows consumers one-handed convenience along with discretion and portability.

 

Mylanta recall

In late 2010, the U.S. FDA recalled 12 million Mylanta bottles and one AlternaGEL liquid product from the wholesale and retail level in the U.S. and Puerto Rico “in order to update the labeling of these products,” said the agency.

FDA said, "JJMCP (Johnson & Johnson-Merck Consumer Pharmaceuticals) initiated the recall after an internal review revealed that information about the presence of alcohol from flavoring agents was not noted on the packaging. Certain flavoring agents contribute small (< 1%) amounts of alcohol. It is unlikely that use of these products will cause either alcohol absorption or alcohol sensitivity-related adverse events. This is a wholesale and retail-level recall and is not being undertaken on the basis of adverse events. No action is required by consumers or healthcare providers and consumers can continue to use the product.”

At the time, J&J reportedly could have changed the packaging labels to be compliant from a regulatory standpoint and kept the product on the market.

In 2013, Denice Torres, McNeil Consumer Healthcare President, in an online message to consumers said, “We have been making changes to several of our manufacturing sites to make sure we bring you products, like TYLENOL®, for many generations to come. As we do that, there may continue to be supply disruptions for some of the McNeil products you use.” Mylanta was as one of those products, with hygiene and quality control at a McNeil plant in Fort Washington, PA, cited as reasons why the product wasn’t available over the counter for years.

Last year, J&J’s McNeil Consumer Pharmaceuticals licensed U.K.-based Infirst Healthcare Ltd. exclusive rights to commercialize, distribute, and manufacture Mylanta in the U.S.

Forever Living Essential Oils

For their new Essential Oils product, they needed a breakout design to house a complex line that could withstand the rigors of distribution via everything from professional shipping to an individual’s car trunk.

 

Nu Skin ageLOC me

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Nu Skin ageLOC Me


New meaning for the term combination skin.

Faces are like fingerprints: No two are the same. It took the vision of Nu Skin Enterprises, along with the help of Studio One Eleven and a team of innovative development partners, to acknowledge this simple fact — and in so doing, create a product that is destined to alter the way skincare products are marketed and used.

Nu Skin approached Studio One Eleven with a novel idea: a luxurious skincare system called ageLOC me, built around a collection of fourteen various day creams, eight night creams and eight custom serums specifically formulated by Nu Skin for the ageLOC me line.

Studio One Eleven designed PETG cartridges housed in a multilayer COEX bag filled under vacuum to preserve the product inside and ensure the best possible restitution rate. Each bottle has its own pump, actuated by motorized cams in the device based on time of day. The pump designated for the three various formulated serum bottles is activated in order to pipe product into a static mixer tray, which is then dispensed as a “super formula.”

Throughout the ageLOC me design process, Studio One Eleven served as the facilitator for the team of development partners designing the consumable packaging. Separately, the studio also developed a three-compartment travel container that will allow consumers to dispense and carry their customized formulas (day cream, night cream and serum) when away from home.

Designing, testing, coordinating and manufacturing this complex system, however, was just the beginning. Nu Skin’s products are sold via a global network of independent sales representatives. Once ageLOC me went into production, the sheer magnitude of SKUs, combined with Nu Skin’s worldwide consumer base, would require a supply, logistics and warehousing effort unlike anything else in the industry.

As remarkable as the ageLOC me effort has been, perhaps the most notable aspect has been the business relationship between Studio One Eleven and Nu Skin. Thanks to its entrepreneurial “aligned interest” philosophy, Studio One Eleven performed its services at absolutely no cost to Nu Skin, in exchange for Nu Skin’s long-term packaging business.

Energems

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Energems


Energizing a New Custom Package

At Studio One Eleven, we are unanimous in our support for both chocolate and caffeine, so we couldn’t help but get behind the folks at Energems when they said they were bringing the two together.

Our design explorations focused on straddling the category vernacular of nutritional supplements and confections, reflecting Energems’ tagline “Energy That Feels as Great as it Tastes”. The result is a structure that is both visually and ergonomically friendly while being crisp and clean overall.

Since launching in the new package, Energems was selected as the winner of the National Association of Chain Drug Stores (NACDS) Total Store Expo Product Showcase and got shelf placement at Walmart, Meijer, Walgreens, CVS, RiteAid and many other national retailers.

Star Wars Complete Multivitamin Gummies

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Star Wars Complete Multivitamin Gummies


The force is with this supplements package.

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Leveraging the multi-generational following of the Star Wars saga, a leading nutritional supplements manufacturer sought to make their products more fun and appealing for kids and adults. To assist them in this endeavor, Studio One Eleven designed and engineered playful special-edition overcaps based upon characters from the series. The client's goal was to accurately depict the characters according to Lucasfilm's stringent licensing standards while making a manufacturable, toy-like over-cap.

Beginning with hand-drawn character sketches from movie stills, the Studio One Eleven design team quickly moved to hand-sculpting the characters to perfection out of automotive clay. Once the characters had physical form, the team used non-contact laser digitizer scanning and point cloud analysis software to develop tool-ready geometries for manufacturing.

Each Star Wars Complete Multivitamin Gummies package consists of a stock 20 oz round PET packer with full-color shrink sleeve. Each bottle has a stock 53 mm child-resistant closure and is then topped off with a soft rotomolded press-on character overcap. Characters' alignment with the primary display panel is maintained during shipping and merchandising via a clear, pilfer-proof shrink band.

In engineering the closures, the Studio team had to strike a balance between making the closures fun for kids, adhering to Lucasfilm's rigid rules for the depiction of its characters, and ensuring character proportions and performance stay within the operational envelope of existing filling equipment.

In the end, the Studio One Eleven team helped to increase shelf appeal and encourage higher rings by promoting multi-SKU purchases by those wishing to have a complete character set. 

Personal Care

Kenra Platinium

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Kenra Professional’s Platinum

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NACD Packaging Award: Silver

NACD Packaging Award: Silver

Premium packaging for a Platinum brand.

Luxury and timeless elegance are conveyed in the latest package innovations for Kenra Professional's Platinum haircare line, sold in salons and upscale cosmetic retail chains. For its new Blow-Dry Foam, our Studio designed a custom oblong bottle with reverse taper that was mated with a stock foamer/applicator and a clear polypropylene cap with chrome neck finish that echoes the company's other Platinum products.

For its Texture Powder, Kenra rejected a number of stock package alternatives in favor of a custom 50 ml polyethylene oval bottle—the first in the category to depart from a stock round solution. To further convey a premium look, designers recommended a graceful downward curve on the bottle top; the metalized silver cap, which hides the sifter fitment, matches the bottle's signature curve. A hot-stamped chrome logo reinforces the brand equity, while a three-panel rear label was specially engineered to accommodate the compound curve of the container. Since finalizing the package, Kenra has initiated a patent on the design in order to protect its future Platinum offerings.

Kenra Platinum was the Silver award winner at the 2015 NACD Packaging Awards. 

Personal Care

Cutex Nail Polish Remover

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Cutex Nail Polish Remover

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Repositioning a well-known brand to recharge sales. 

Cutex is a great product. The formula works faster than any other nail polish remover on the market and features a patented, protein enriched formula that removes polish and conditions cuticles at the same time. The Cutex brand is considered to be one of the top 100 most recognizable brands for at least 50% of the population.

But a lack of marketing for many years allowed private label to capture about 60% of the market share. The retail shelf had become a sea of colored formulas and black caps. 

Consumers were so confused by the lookalikes that eight out of ten respondents in one Cutex Brands survey claimed they were buying Cutex products, even though sales numbers showed that was not possible. The new management team set out to rectify the problem and restore the brand to premium status.

Shortly after an introduction to Berlin Packaging, Cutex met with the Studio One Eleven team. 

Studio One Eleven engaged Cutex in a brand building exercise designed to bring clarity to the brand's heritage, its personality, and to define its message going forward. In doing so, it became clear that Cutex's strength, its recognition across generations, was turning to a liability: younger consumers no longer identified with a brand they felt was outdated. The challenge would be to create a refreshed brand and package that would be a familiar evolution to keep loyal consumers on board while being contemporary enough to bring new consumers into the fold. The Studio supported this conclusion with a category analysis, interviews with cosmetic counter workers and polish remover consumers, and even web blog research.

The Studio contemporized and accentuated the silhouette that made Cutex famous while adding a graceful inner sweep that defines the edge of the package's label. To make the bottle (literally) rise above the competition, we pinched the container's depth, increased its height, and replaced the stock straight-wall closure with a custom reverse-taper closure that harmonizes with the bottle's curvature. As a finale, we designed a new Cutex brandmark and a new communication architecture that clarifies the benefits of each product formulation, making the line much more shoppable.

Cutex took advantage of the entire Berlin Packaging offering to bring this project to fruition. They leveraged Berlin Global Packaging Group to supply the custom reverse-tapered closure and tapped Berlin Financial Services to facilitate the purchase new equipment to maximize efficiency on their line and minimize the capital expenditure by Cutex.

Cutex saw a 20% boost in sales since launching the new package with no additional marketing.


Personal Care

J.R. Watkins Handsoap

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J.R. Watkins Hand Soap


Creating a natural, evolutionary look.

J.R. Watkins is America's original natural apothecary manufacturer, founded in 1868 and based in Winona, MN. The brand's visual language has changed little in 135+ years and is instantly recognizable to a loyal base of consumers.

Knowing how important to brand equity is for its brand, Watkins engaged Studio One Eleven to develop a next-generation foaming soap package that is a natural evolution of the line.

We employed familiar elements such as Watkins' recognizable apothecary neck and shoulder, and the company's 'Trial Mark' device hearkening back to the days when products were sold door to door.

Watkins was thrilled with the result, and consumers have rewarded them with incremental sales success.

Personal Care

Crayola Squeeze & Squirt

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Crayola Squeeze & Squirt


Tip the scales with this fun package.

Crayola Squeeze & Squirt foaming body soap is a perfect example of Studio One Eleven's value proposition as a turnkey source of packaging innovation. In this case, a PET package structure blown from a custom designed preform, wrapped in Studio-developed brand graphics, all sourced, warehoused, and delivered in record time. 

With little time to make their launch window, Shroeder & Tremayne (our customer, Crayola's personal care licensee) asked Studio One Eleven to submit design concepts for a new foaming soap product for kids. The Studio probed for more detail: Who is the end user? How do we define play value for this target? What can we do to make bathtime a more enjoyable experience for parent and kids alike? 

After working with the Shroeder & Tremayne team to formulate answers and poring over Crayola licensee documents page by page, the Studio generated hundreds of concepts across dozens of themes. The winning design was a personified Crayola, a friendly character-based package structure complete with details such as gloved hands and laced shoes. To extend the Crayola metaphor even further, the Studio specified a new 'squeeze foamer' closure that allows kids to squeeze the character (known as 'Tip') to actuate the dispenser allowing them to 'draw' with the resulting foam. To complete the package, the Studio generated a shrink-compensated, multi-SKU branding system complete with custom logotype and branding graphics.

The result is a package that's fun to look at, fun to use, and a big hit with both parents and kids.


Personal Care

Natural Dentist Mouthwash

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Natural Dentist Rinse


Turning a sketch into reality.

Studio One Eleven assisted Natural Dentist in the oftentimes-challenging process of turning a graphic design agency's conceptual art into a manufacturable, label-able bottle.

When the Studio entered the project, the client's agency had proposed the front view of a faceted mouthwash bottle in addition to their branding development work. Ready to move from a visual to a bottle, the client needed a partner that could translate design intent to volumetric and engineering requirements, preform availability and molding constraints, and closure availability. Basically, Natural Dentist wanted to turn a sketch into reality. 

Working closely with Berlin's manufacturing partners, Studio One Eleven specified a CRC preform and closure, generated 3D CAD databases, and created dozens of prototypes in three weeks, allowing Natural Dentist to preview its new product with buyers and ensure a successful on-time launch.


Personal Care

Patricks Hair Care

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Patricks Grooming Products


Ultra-premium packaging from the ground up.

At $60 per SKU and up, the Patricks line of men's grooming products required ultra-premium packaging to support the brand's ultra-premium positioning. Studio One Eleven devised a design. The resulting elegant, rectilinear, aluminum-accented, 100% custom package forms – inspired by elements from both personal electronics and automotive design – not only contrast dramatically with the category's ubiquitous circular jars and tubes but also deliver a unique sensory experience for both the hand and the ear.

The front edge and base of the injection-molded polypropylene package are fused with thick plate aluminum to create a machine aesthetic. The minimalist Patricks logotype is debossed on the cover, reinforcing the hard-goods image, while labels are laser-etched directly onto both aluminum surfaces with a tightly structured communication architecture that facilitates product selection. A thin rubber gasket seamlessly integrates into the aluminum base to prevent slippage in wet areas, protect bathroom surfaces, and create an audible solidity when putting the package down. The front edge functions as the closure latch, swinging forward to free the lid and reveal a well containing the product.

Within just two months of launch, this obsessive attention to detail helped the Patricks brand earn coverage in GQ magazine, placement in luxury goods retailer Mr. Porter, and one reviewer’s praise describing it as one of 'the finest grooming products known to man.'


Personal Care

Kandoo Handsoap

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Kandoo Handsoap


Enabling play (and clean hands) for kids.

When Nehemiah Manufacturing, a licensee of P&G's Pampers brand, was looking to relaunch the neglected Kandoo brand, they came to our team. The charter was to design and launch a range of bodywash, shampoo, hand soap and hand sanitizer packages that reinforced the brand attributes of 'enabling play.' The Kandoo brand targets young children who are learning to enjoy independence. 

The Studio One Eleven team met with mothers and kids to understand how and where they use these product types. We uncovered the need for a hand sanitizer package to travel in the car and for easy use in unreachable and unstable locations like bath products on sink or tub ledges. 

The Corner Buddy package met these needs by fitting snugly in the tub or sink corner and car cup holder. The development process included hand and CAD sculpting for the lifelike Kandoo frog character features and resulted in a unique package that makes staying clean fun and safe for young kids.

The National Association of Container Distributors awarded the package a 'Best of Show' award, and the product was featured in The Wall Street Journal.


Personal Care

SolScents Sunscreen

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SolScents Sunscreen


Fun in the sun.

Concept II Cosmetics realized there was a huge opportunity for a scented line of sunscreen. Concept II and Studio One Eleven developed a new line of sunscreen called SolScents that consisted of new fragrances such as Cucumber Melon and Pina Colada. The ownership believed that this unique concept would differentiate Concept II in the sun care market. But only if they could avoid the typical boring, elongated sunscreen bottle, which was usually in a tan, orange, or blue color scheme. A unique package that could capture the consumer’s imagination was needed for this new, market-changing launch. The right packaging would be critical in its success.
 
Concept II engaged Studio One Eleven to embark on a fast but rigorous process that resulted in a standout package. The custom package solution was ultimately driven by three factors. First, the Studio used inspiration from classic American fragrance products to create an 8 oz, heart-shaped container. This would appeal to Americans and overseas consumers who favored 'Made-in-America' brands. It was a clear break-away from the traditional elongated bottle. Second, the color palette of each SKU was more rainbow-like, which was aligned with the unique scented product line. Third, using two-color screenprinting helped deliver a unique toning effect to the branding that made the logos and SPF indicators pop.
 
SolScents has achieved strong momentum since launch.
 


Personal Care

Paul Brown Hawaii

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Paul Brown Hawaii Styling Products


Our intensive discussions with Studio One Eleven about our industry, target market, branding direction, and marketing strategy were a crucial part of the initial relationship. Studio One Eleven really took into account what our packaging needs were and where we wanted to be.
— Marketing Director of Paul Brown Hawaii

Bamboo-shaped bottles for a tropical twist.

Paul Brown Hawaii's Hapuna Keratin Retexurizer Stylist Caddy earned a Personal Care Prestige Award at the HBA International Package Design Awards. The judges based their decision on originality, design concept, creative use of new marketing materials, components and decorating processes, as well as technical competency and effective brand messaging.

More importantly, Studio One Eleven helped create traction for the new product line. The Studio's involvement started when Paul Brown Hawaii requested a package that exuded 'tropical luxury.' Within 24 hours of receiving the brief, Studio One Eleven submitted a solution and initiated a series of color tests. While its structural design group finalized the development of new bamboo-themed bottles, the Studio's visual branding team created a new Paul Brown Hawaii Hapuna logotype and a brand communication system that spans cleansing, conditioning, and styling products. 

The client's marketing team was impressed. 'Rebranding an entire line is much more difficult and restrictive when an image has already been established. We had to be very careful that we did not alienate our current consumer, yet still attract new consumers, broadening our niche. The new packages deliver our marketing message clearly and elegantly, along with the emotional image that we wanted to convey to our customers. It's a beautiful, upscale salon design that motivates consumers to purchase.'


Personal Care

Alagio Professional

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Alagio Professional


Meeting display and shelf goals. 

Alagio Hair Care wanted to fill a gap in professional hair care products: an offering with a unique capacity and high visibility on shelf. With the help of Studio One Eleven, an integrated packaging solution was created to answer this target goal and also appease retailers' display and shelf restrictions. 

The end result was an elegantly tapered bottle that appears to stand on its own pedestal. Starting as a round at its neck, four subtle radii taper down the length of the 11 oz structure, becoming more defined as they 'intersect' with a flared base. The rounded top helps ensure accurate product fill and line speed, and the tapering creates an identifiable and ownable package form. The new product line was also extended to include a 2 oz serum bottle. 

Attentive supervision to screen-printed graphics and a controlled color strategy for bottle and closure matching complete this 18-SKU product offering.