Paul Brown Hawaii Awarded First Place At International Prestige Package Design Competition
Paul Brown Hawaii has continued to earn local, national and international attention this year! The HBA Global Expo announced their new 2010 International Package Design Awards in New York City. Paul Brown Hawaii proudly earned first place honors in the Personal Care Prestige Award category! The International Design Awards selected Paul Brown Hawaii’s new Hapuna Keratin Retexturizer Caddy based upon originality, design concept, creative use of new marketing materials, components, decorating processes as well as technical competency and effective brand messaging.
International Package Design Awards: As noted on the front page of the Health & Beauty Aids Global Show News this week, “International Package Design Awards Category Leaders Announced!” Outstanding HBA IPDA Awards were selected from a variety of cosmetic, beauty, skincare, haircare, fragrance and personal care categories. The International Package Design Awards finalists were selected by an elite HBA Committee of 100 leading industry executives who reviewed all entries while selecting finalists for each of 9 categories. This selection committee is made up of designers, suppliers, marketing companies and trade media representatives. The finalists were presented to independent designers who selected a leading package in each category as well as for the Package Of The Year. Other IPDA Award winners included L’Oreal Paris Makeup, Jane Iredale Cosmetics, Hanae Mori Perfumes, Bella Una Fragrances, Bath & Body Works, RE9 Arbonne Skincare and Shea Radiance.
Paul Brown notes, “I am extremely proud and elated with our entire Paul Brown Haircare Company team that is taking us to the next level with very exciting new branding and marketing campaigns! I am proud to share congratulation and honors with everyone on our team and most of all, the strategically keen focused Margaret Burmeister, who is president of the company as well as all of our clients.”
Celebrating Paul Brown Hawaii Teamwork: The award winning design team included the Caddy Marketing Strategy led by Paul Brown, Margaret Burmeister, Reyme Ramirez, Grant Samples and Sonya Walker of the Paul Brown Hawaii Team in Los Angeles. The actual caddy, collateral merchandising, point-of-purchase designs and branding campaign were created by the Marketing Solutions Team of Fairfax, VA. The collateral packaging was created by Jimmy Cohn Productions of Santa Clarita, CA, the bottle manufacturer is Berlin Packaging of Cerritos, CA and the bottle designer is Studio 111 of Chicago, IL.
To develop their new brand, identity campaign and image, the Paul Brown Hawaii team carefully listened to advice from their family of regional distributors as well as their affiliated hair designers. Noted as one of the primary issues was that most manufacturers do not always properly support the hair designers by giving them the marketing tools they really need to sell more services and products. This new Paul Brown Hawaii Caddy System was designed so that when selling the salon service, everything was included for the hair designer and the client by adding the professional take home products. This ensures repeat sales for the hairdresser, distributor and the manufacturer, while it helps each client to properly maintain their new hairstyles at home between salon visits.
Paul Brown owns and operates six internationally respected and very successful day spa salons throughout Hawaii. For more information or for a complimentary consultation, contact any of the Paul Brown Salons & Day Spas.
The primary focus of the Paul Brown Hawaii product company remains to always provide haircare solutions for all types of hair, in all cultures. Paul Brown Hawaii products and services are offered worldwide while sold exclusively in professional salons and spas. Paul Brown Hawaii products are supported with continuing education and research to meet the demands of the culturally diverse professional beauty industry.