Berlin Packaging Continues Multi-Year Win Streak at 2012 NACD Package Awards
Company Follows 2011 Best of Show Honors with Multiple Awards for 2012 in Drug & Pharmaceuticals, Food, Pet/Vet and Novelty Categories
Berlin Packaging, a leading full-service supplier of plastic, glass, and metal containers and closures, was once again one of the top winners at the 2012 National Association of Container Distributors (NACD) Package Awards Competition, taking honors in multiple categories. The wins, which include designs for Mission Athletecare, Kremers Urban Pharmaceuticals, Ainsworth Pet Nutrition and IHOP (International House of Pancakes, LLC), build upon the company’s 2011 showing when it won best in show honors for Pampers Kandoo hand soap, along with six other awards.
At this year’s national competition, Berlin Packaging received gold, silver and bronze awards, including:
Mission COURT GRIP (Gold), a shoe traction treatment developed in conjunction with NBA Miami Heat All-Star Dwayne Wade that basketball players can apply with one hand while standing or sitting during games. The package, a joint project of Mission Athletecare, Revolver New York, and Berlin Packaging’s Studio One Eleven design division, features a contoured, custom-molded bottle with debossed grip for sweaty hands, a custom applicator with special bonded cloth and internal valve system, and a modified 45-degree applicator angle for optimal product application.
Mission POWER GRIP (Silver), designed to help basketball players overcome sweaty hands, features an inverted package to quickly dispense the product between plays. The custom package builds on the aesthetic of the companion Mission COURT GRIP product, utilizing the same metallic finish and similar shape details that evoke an elite athlete’s body. Strategically placed contours on either side allow for easy gripping, while the hanging bottle enables the athlete easy access to the product and the oriented dispensing cap makes it possible to dispense the formula with one hand.
Gnawin’ Forever (Silver), a custom package design for Ainsworth Pet Nutrition’s breakthrough chew toy for adult dogs. To accommodate the innovative, refillable product design, Berlin Packaging developed a unique multi-resin, laminated blister pack that prevents leaching, keeps air out, and ensures freshness of the chew treat. The package also features a kick out foot as well as a hang hole to meet the customer’s display requirement for shelf or hanger flexibility at retail.
IHOP at HOME® Syrup (Bronze), a line of IHOP-branded consumer syrups, which are sold through Walmart as a completely new syrup line. The package was designed to evoke the IHOP restaurant experience at home while ensuring a good pouring experience. The result is a handled natural polypropylene bottle with an IHOP blue flip-top pouring closure, a dramatic large-panel label with matching blue IHOP branding, and a uniquely shaped handle. The package is produced in 12 oz. and 14 oz. sizes.
Glycolax (Bronze) is a private label, over-the-counter package for Kremers Urban Pharmaceuticals. Berlin Packaging created a design that fits with the branded product design without infringing on any design patents; it also includes a custom child resistant dosing cap that satisfies child and elderly protocol testing. The overall package gave Kremers Urban the shelf appeal it was looking for as well as the package performance it needed.
“Our 2012 NACD awards are gratifying, especially in consideration of the breath of packaging disciplines that are represented, from design and engineering to materials and manufacturing,” said Andrew T. Berlin, Chairman and CEO of Berlin Packaging. “What we’re most proud of, however, is the success that these products are garnering in the marketplace. Design awards are nice, but we are successful because we design products that retailers want on their shelves and consumers like to purchase.”