Mylanta Returns With New Look – Label & Narrow Web

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Mylanta Returns With New Look – Label & Narrow Web


Mylanta, the well-known antacid brand, has returned to store shelves with a rejuvenated look. Studio One Eleven, a subsidiary of Berlin Packaging, assisted with the new design. Infirst Healthcare Inc. licensed the product from McNeil Consumer Healthcare, and in April it returned to stores like Walmart, Walgreens, Rite Aid, Dollar General, Giant Eagle, Kmart, Kroger and Wegmans.

Mylanta is a commonly recommended brand for heartburn and stomach issues. It left the store shelves in 2010 due to supply issues, but the company has returned with an improved taste, extra coating power and new products. This includes new packaging.

Infirst Healthcare approached Chicago-based Berlin Packaging about redesigning Mylanta’s flagship 12-ounce bottle. Berlin Packaging’s challenge included enticing customers back to the brand after a multi-year hiatus.

“As part of Mylanta’s return to the marketplace, we wanted to refresh our packaging and appeal to today’s consumers,” says Gigi Leporati, marketing director at Digestive Health.  “Our legacy teal bottle was synonymous with the liquid antacid segment, and the new Mylanta needed an equally unique bottle to continue that legacy. The bottle that Berlin designed not only speaks to the iconic Mylanta brand but has a number of convenience features that today’s consumers value.”

Berlin Packaging’s new design has the opportunity to reach a multitude of consumers at the shelves. A recent study by the American College of Gastroenterology said that 60 million American adults experience acid indigestion or heartburn at least once a month, with some 15 million experiencing it daily. The product has returned to the shelves with Mylanta Maximum Strength’s classic lemon mint liquid antacid/anti-gas remedy and a new modern flavor of vanilla caramel.

The bottle needed to promote convenience and ergonomic functionality while conveying the brand’s mantra of fast, soothing relief. “This balance was hugely important to Mylanta because of our loyal brand following,” explains Leporati. “Our design had to be new and modern but not so different that it was unrecognizable for the brand. The next biggest challenge was differentiating our bottle from competition, many of whom had copied our bottle style and color.”

Studio One Eleven created a custom bottle that built on the antacid’s previous brand features. The new packaging includes the calming teal mint color, which is an allusion to the original bottle, but it has been updated with a more contemporary feel.

The tapered, high-density polyethylene bottle has indents on both sides for solid gripping. A new feature involves the inclusion of a clear polypropylene dosage cup that snaps over the bottle cap. This cup, produced in clarified polypropylene, is debossed with the Mylanta name to discourage unintended uses. The dosage cup is secured at retail with a heat-sealed overwrap.

“With 90% brand awareness and a strong brand heritage, Mylanta’s label graphics amplify the look we were trying to achieve with the new bottle shape,” says Leporati.

According to Leporati, the new packaging should resonate with customers. “We expect that the heroic design and impactful graphics will have a positive influence on sales when shoppers see the product pop off the shelf and are reminded of why Mylanta has been a trusted heartburn medicine for all these years,” she adds. “Berlin has the unique capability to provide innovative design in the aesthetic and structural packaging shape, along with the ability to source the containers for us.”

In tandem with Mylanta, Infirst Healthcare is also launching a new line-extension, Mylanta Gas Minis. These tablets come in a pocket sized, tamper-resistant pop-top container from a European packaging vendor. The label graphics were developed in-house, and the packaging promotes portability and convenience. The chewable mini tablets are available in a 50-count pocket pack.

Salt Rubs Get Contemporary Redesign, Flip-Top Closure – Packaging World Magazine

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Salt Rubs Get Contemporary Redesign, Flip-Top Closure – Packaging World Magazine

Morton Salt’s goal with its new line of sea salt rubs was to bring rubs indoors for uses beyond grilling. To meet that goal, Morton’s needed an attention-grabbing, functional, contemporary package that would live as well in the kitchen as it does on the patio. 

Morton Salt turned to Berlin Packaging and its Studio One Eleven design division. Through contextual consumer research, the Studio One Eleven designers found that consumers preferred a sleek-waisted cylinder with a flip-top closure for one-handed use. Housing the three sea salt blends—Italian Roasted Garlic, Cracked Peppercorn and Herb, and Southwest BBQ—the packaging makes it easy to roast, grill, pan fry, or bake any kind of meat or fish. 

Studio One Eleven’s final design, produced from PET, satisfies the dimensional constraints of spice racks. It echoes the proportions of traditional salt and pepper grinders, but with a modern, premium feel. The color-coordinated flip-top cap is presented in Morton Salt’s shade of dark blue. For easy pouring and spreading, the cap is fitted with five 0.3-in. holes, along with an articulated hinge that is easily operated with one hand and stays open when inverted. 

Finished with a full-body shrink-wrap label, the three Morton Sea Salt Rub varieties stand apart from competitors and have been a hit since their December 2015 debut. 

Package Uncaps Laundry Product Fragrance – Packaging World Magazine

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Package Uncaps Laundry Product Fragrance – Packaging World Magazine

Why would you buy a perfume if you couldn’t smell the fragrance first? Likewise, why would you buy a scent booster for your laundry if you weren’t sure you’d like the scent? That’s the issue private-label products company Value Smart Products, Suwanee, GA, sought to address with a new package design for its eight-fragrance in-wash scent booster line.

VSP markets a wide variety of consumer products in major national retail stores. Its primary focus is on private-label laundry and dish detergent and additive products. For its scent booster line, the product was using a three-piece package consisting of the bottle, a flip-top closure, and an overcap for measuring/dosing. “The overcap suffered from several problems,” explains VSP President Drew Harrison. “It was difficult to remove, didn’t match aesthetically, and was not the correct diameter to snap over the flapper cap.”

The biggest disadvantage of the package, however, was that it didn’t allow consumers to smell the fragrance of the booster before buying, leading them to break into the container to do so. “After disassembling the package, many shoppers would not reassemble it, making the product unsalable,” Harrison says.

To solve the challenge, VSP turned to Berlin Packaging and its Studio One Eleven design team in Q4-2014. In addition addressing the sampling issues, VSP also wanted a package that was appropriate for category needs, but was different from national competitors. It also wanted a closure that could fit both a 9.7- and a 13.2-oz bottle while maintaining a seamless overall design.

Berlin recommended replacing the stock flip-top overcap with a threaded polypropylene dosage cup that incorporates an orifice with two very small pinholes that allows the scent to be dispersed outside the bottle. The overcap allows shoppers to test the fragrance with a gentle squeeze of the ribbed PET bottle, without opening the container. And while the orifice allows the scent to escape, at the same time it prevents moisture from entering the package and spoiling the product.

For additional functionality, the flip-top assembly features a smaller overcap that enables consumers to more easily pour and measure the booster. The removable cap also gives users greater convenience in pouring product into high-efficiency, front-loading washing machines.

Since the new package made its debut in August 2015, several retail chains have taken on the product, including Meijer. Says Harrison, “Berlin Packaging’s improvements have dramatically raised the performance of Value Smart’s scent booster at retail and in the home.”

Chic Meets Cheek: Vodka Bottle Design Uses Retro Bar Imagery – Brand Packaging Magazine

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Chic Meets Cheek – Brand Packaging Magazine

Vodka Bottle Design Uses Retro Bar Imagery

BRANDPACKAGING says: The spirits category heavily relies on packaging to catch patrons' eyes as well as get bartenders' approval. It has to be intriguing to customers, stand out behind the counter, and be easy to grab and pour.

Vodka brand BJ Hooker's was founded in 2012. An interview with reveals the brand's origins: "Brothers Wade and Stuart Jones started making vodka a few years ago after learning how to do it on Google. They named their product after their dad, B.J., with whom they also like to fish, thus the name BJ Hooker." 

As you can see, nostalgia played an important part in the brand's name, and the brand tells a backstory to set the tone:

"The History of BJ Hooker’s Premium Vodka began with the first Hooker born in the States, William J. Hooker. OI’ Hooker was a fun loving and free spirited farmer who took great pride in his southern heritage, his freedom, and especially his booze. During those times an overreaching government would not allow a man to enjoy the libation brought forth by Hooker’s American Wheat, so he took it upon himself to produce a liquor of the finest quality for his own medical purposes, and those of his friends of course. It was this fine recipe that enabled BJ Hooker’s to be one of the most sought after beverages in all of the south. Today, we take great care to assure that every bottle matches the supreme quality and is just as smooth, attractive and easy to swallow as the people who drink it.”

The spirits company turned to Berlin Packaging and its design house Studio One Eleven for an interesting design using a special labeling process. Read on for the original story.

Vodka manufacturers typically try to outdo each other with ever-loftier bottle creations that convey the finesse of their product. BJ Hooker’s, a Houston, Texas-based vodka distillery with roots reaching back to Prohibition, took a different approach: a strong bottle design that features 1950’s bar advertising applied with a cutting-edge ceramic labeling process.

BJ Hooker’s is all about fun and Americana. The goal of its new bottle was to retain this playful personality using retro cocktail ads—a BJ Hooker’s signature—and present them in a way that captures the vodka’s handmade, premium quality.

To accomplish the task, Berlin Packaging and its Studio One Eleven design division created a custom glass container that sports the word “Cheers” and a silhouette of the state of Texas prominently embossed on the raised shoulder, along with another Texas logo deeply-debossed atop the bottle backside.

The company’s retro imagery was applied using ACL (Applied Ceramic Labeling), a specialized technique in which ceramic inks are fused to the bottle in a conveyor oven. The process outperforms screen printing by delivering perfect registration quality, even in the 360-degree application used for BJ Hooker’s. The finished bottle, presenting an elegant 3D effect thanks to the four-color ACL process, boldly sets BJ Hooker’s apart in a crowded product category.

BJ Hooker’s has applied the new look to all five of its package sizes. The company is also adapting the design for its new line of flavored vodkas. 

Coffee Package Mimics a To-go Cup – Packaging Strategies Magazine

For its new “coffee-shot” energy drink product that delivers two regular coffee cups’ worth of caffeine in less than 2-ounce of liquid, Forto wanted packaging that came as close as possible in feel and appearance to the type of coffee cup received at popular coffee shops – only in an extremely tiny version. 

Changing Snacking – Package Design Magazine

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Changing Snacking – Package Design Magazine

Walgreens gives its store brand a fresh new look. 

For the Good & Delish refresh, Walgreens reached out to Berlin Packaging’s Studio One Eleven to redevelop its package design for the nut category of the premium brand.

“They came to us with a few design objectives,” says Liam Hawry, director of industrial design, packaging with Berlin Packaging’s Studio One Eleven. “They wanted to move to the rigid container with visual simplicity and wanted us to look at dispensing.”

At the time, the Good & Delish nuts were in pouches and small canisters.

Studio One Eleven came up with a 3-in. PET container, tapered at the top and bottom, and shrink-wrapped with material that’s clear in the middle so the consumer can see the product.

Walgreen’s delighted in the fact that Studio One Eleven came up with a screw-off PP lid that doubles as a bowl for easier snacking on the go. “It offers a really unique innovation to the package,” says Jodi Kier, brand manager of Owned Brands Walgreens Co.  “[It] gives the consumer convenience and portably access.”

The Good & Delish nuts come in two sizes and are available at any Walgreens around the country.

Berlin Packaging Takes Three Top Honors at 2016 WorldStar Awards

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Berlin Packaging Takes Three Top Honors at 2016 WorldStar Awards

Packages for Permatex, It's a 10 and Celeste Industries Recognized in Global Competition Attracting Entries from 35 Countries

Leading rigid packaging supplier Berlin Packaging today announced it has been honored with three winning entries in the 2016 WorldStar Awards, one of the most prestigious global packaging competitions. Sponsored by the World Packaging Organization, the WorldStar Awards are given only to those packages that have already won recognition in a national competition and are judged to be the best in the world.

The three WorldStar awards add to Berlin Packaging’s strong performance in 2015. With double-digit organic growth and two strategic acquisitions, the company now has more than 150 packaging consultants, more than 100 locations nationwide, a comprehensive array of stock and custom packaging, and a valuation in excess of $1.8 billion. Thousands of customers each year enjoy Berlin's unique Hybrid Packaging Supplier approach, which focuses on quantifiably growing the net income of customers.

Judged by packaging industry experts during the WPO's most recent board meeting in Mumbai, India, Berlin Packaging's winning entries include Permatex Fast Orange Hand Cleaner (household category); It’s a 10 Silk Express in10sives (health and beauty category), done in partnership with Viva Healthcare Packaging; and Celeste Industries Flight Luxe JetScent Hand Soap (other/miscellaneous category).
"WorldStar is the pre-eminent international award in packaging, and this recognition establishes a package as a global leader in innovation, quality and execution," noted Andrew Berlin, Chairman and CEO of Berlin Packaging. "Our company is honored to be recognized this year with not one or two, but with three winners. These solutions are a tribute to the immense dedication of the Berlin team—not only to design excellence, but also to building the best supply chain and ultimately to positively impacting our customers' bottom lines."

Berlin Packaging’s winning package for Permatex Fast Orange hand cleaner redefines the use of disc closures by placing the rocker disc-top on the package bottom. Based on the insight that mechanics and DIYers prefer one-handed soap dispensing while washing their hands, the package allows user to tap the bottom corner of the package to open and dispense product, then tap the spout to close.

It's a 10 Silk Express in10sives brings vitality and elegance to the hair care aisle through a highly innovative use of materials. Berlin's Studio One Eleven design division created the graphics and branding for the product; working in partnership with Viva Healthcare Packaging, Berlin then executed an in-mold foil label onto the plastic tube, accompanied by a flip-top cap with foil hot stamp.

Celeste Industries’ Flight Luxe JetScent is a 2-in-1 hand soap and air freshener package. Thanks to a scent-impregnated collar that drops onto the bottle shoulder before capping, the package eliminates the need to install and replenish two separate systems while reducing bottle weight more than 10%. The striking design also helps modernize the sterile look of typical aircraft lavatories.

Berlin Packaging's winning packages were selected from a highly competitive field of entries from 35 countries. The WorldStar Awards will be presented in Budapest, Hungary in May, 2016.

Walgreens Creatively Rethinks Nut Packaging – Packaging World

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Walgreens Creatively Rethinks Nut Packaging – Packaging World

Walgreens, America’s largest drugstore chain, wanted to update packaging for some of its products, including the Good & Delish™ coated and uncoated nuts line.

These products previously had been sold in pouch packaging. But Walgreens wanted a container format that could differentiate, elevate, and refresh the line. So Walgreens asked the Studio One Eleven Design Division of Berlin Packaging to create a rigid container option.

The package design team came up with a container format that combines convenience of consumer use with shelf appeal and merchandising advantages, such as secure stackability. The two-part clear PET cans are injection stretch blow molded by VPET USA, Inc. The containers have 63-mm openings, are three inches in diameter, and are tapered at the bottom. Palm-sized injection-molded polypropylene screw-top closures from Phoenix Closures double as single-serving bowls.

Two unnamed contract packers are handling these products for Walgreens. One of the contractors declined to comment, but the other is using filling equipment from Triangle Package Machinery; code dating, full-body shrink sleeve dispensing, and shrink tunnel equipment are sourced from TriPack. Ultrasonic sealing machinery to apply the inner jar seals is from Enercon Industries. The jar lids are manually applied.

Initially introduced commercially in September 2013, this packaging has been well-received by consumers and by the packaging industry. Product weights are approximately 9 to 13 oz, depending on variety, and retail pricing of the nut products is approximately $6.99. The uncoated nuts are packaged in nitrogen-flushed jars and have an estimated shelf life of 12 months. Coated varieties are not nitrogen-flushed and have estimated shelf life of 9 to 12 months, depending on variety. This new nut container won the Gold Medal at the 2015 National Association of Container Distributors (NACD) Packaging Awards. Regarding the performance and consumer acceptance of the packaging, Walgreens Brand Manager Jodi Kier notes, “Consumers love the portability and versatility of the new packaging. Since launch of the new package, Delish Nuts sales have grown by 23%, outpacing total nut category growth.”

Berlin Packaging Wins Editors Choice Award for Patricks Brand – Brand Packaging

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Berlin Packaging Wins Editors Choice Award For Patricks Brand - Brand Packaging

Berlin Packaging and Studio One Eleven wins editor’s choice award for the Patricks brand at the annual Packaging that Sells Conference, held at the Drake Hotel in Chicago!

Editor's Award

These packages were picked by BRANDPACKAGING for accomplishing the brands' purposes.

Winner: Patricks by Berlin Packaging

From the brand's inception, each of Patricks’ products have been designed with performance and luxury as top priorities. The package is created as a beautiful little object with a look and feel befitting a durable good. The truly original design elevates Patricks’ products to the level of prestige symbol, in keeping with uber-premium >$60 price points. The package is opening doors and getting placement for the brand in some of the world’s top luxury retailers including Neiman Marcus and Mr. Porter, as well as write-ups in GQ magazine and many others. Labels are silk-screened onto the inset plate aluminum surfaces. The leading edge functions as the locking latch, swinging forward to free the lid and reveal the well-sealed product inside, while a double-lock system ensures the package will not inadvertently open during storage or transit. A rubber gasket seamlessly integrates into the aluminum base to create an audible solidity when putting the package down as well as to prevent slippage in wet areas and protect bathroom surfaces. The Studio One Eleven-designed visual branding reinforces the upscale appearance with a minimalist Patricks brandmark debossed on the cover, a sophisticated communication architecture system with abbreviated product descriptors, and a tie back to a ‘Patricks Product Matrix’ that guides men to the SKU best suited to their hair and styling types.

Food Packaging: Feeling Fresh – Food Engineering

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Food Packaging: Feeling Fresh – Food Engineering

Liquid water enhancers allow consumers to flavor their water using a concentrated formula. The category is only four years old, but it is quickly becoming crowded and competitive. That is why Brite Idea Foods wanted a unique package—squeezeable with one hand and offering no-drip dispensing—for its all-natural H2wOw water enhancer.

Company Co-founder Tim Welch told Berlin Packaging and its Studio One Eleven design agency that the packaging needed to have a “fresh fruit feeling” to communicate H2wOw’s category-first use of real fruit extracts and other natural ingredients. The final design—small enough to throw into a purse or a gym bag—marries a curvy 2.1-fl.-oz. HDPE monolayer bottle manufactured from a custom Berlin Packaging mold with an Aptar Group stock flip-top Mini Sense PP closure and a full-body, tamper-evident shrink sleeve decorated to showcase the fresh message.

The bottle is palm-sized and features a pinched waist, giving H2wOw a distinctive shape. The closure incorporates an Aptar SimpliSqueeze silicone flow control valve to deliver spill-proof use and protect against leakage, even when the cap is left open.

The bottle and closure are sourced and supplied by Berlin Packaging. The label is supplied by Century Labels of Bowling Green, OH.

Preserving Roots While Refreshing a Heritage Brand - Packaging World Magazine

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Preserving roots while refreshing a heritage brand - Packaging World Magazine

A producer of jarred apple slices, preserves, sauces, and salsa, Grandma Hoerner's seeks to simplify and modernize its packaging while staying true to its handcrafted roots.

Packaging food products that are based on heritage recipes can be a tricky proposition. Put the product in a vintage-style container, and it can look stodgy. Update it, and you risk losing the handcrafted, good-for-you image. That was the challenge faced by Grandma Hoerner's Foods, Inc. of Alma, KS, when it decided to refresh the packaging for its natural and organic Big Slice kettle-cooked apple slices, fruit preserves, pie fillings, and assorted salsa, sauce, and relish products.
Its existing Big Slice packaging consisted of a 26-oz glass mason jar with a gold lid and a three-side wraparound label that featured a small portrait sketch of the brand's namesake, Grandma Hoerner, as a young woman. "The labels had an old-fashioned air to them that was consistent with the picture of Grandma," says company Vice President Regina McCoy. "While we wanted to stay true to our roots, we knew that today's consumers have smaller families, and the large jar sizes we packaged our Big Slice apples in were just too big for them."

Knowing that its Big Slice product line was also set to debut nationwide in retail stores such as Target in a 4.5-oz flexible pouch with modern graphics in vibrant colors, Grandma Hoerner's also wanted to update its jars to ensure consistent branding of its products.

McCoy admits that the refresh was long overdue: "We had heard feedback for years at trade shows about the look and feel of our products. While we were being authentic to our roots, we had a 'Cracker Barrel'-type feel, and we heard from our customers that they were looking for something more modern."
The new package, facilitated by Berlin Packaging's Studio One Eleven design division, starts with a custom rectangular 19-oz glass jar with pedestal-like detailing at the shoulder and base—a noticeable difference on-shelf from the round bottles that dominate the category. A 14-oz and a 12.5-oz square version is used for preserves. The straight-walled jar also allows for more packages per pallet, reducing international shipping costs.
A three-sided, wraparound label, positioned in a recessed area on the container's front, back, and side, decorates the jar, while brand embossing decorates the fourth side, bolstering the impression of a product with a special provenance. Label graphics align with those used on the pouch and include a contemporary single-color polka dot-patterned background—with color dependent on variety. Silver or gold lids repeat the pattern. Replacing Grandma Hoerner's likeness on the label is a seal-like logo bearing the letters "GH" in an elegant, modern script, along with the brand name. Says McCoy, "Overall, we wanted to simplify, modernize, and be ready to go global with our branding."
The new packaging launched in early 2015 in 5,000-plus stores nationwide, and is being used for Grandma Hoerner's Big Slice apples and fruit preserves, and its new 19-5.oz Gourmet Ready to Go! sauces. McCoy says the company is currently working to move all of its products to the new design.

The Rugged Luxury Trend Reaches Dizzying Heights - Package Design

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The Rugged Luxury Trend Reaches Dizzying Heights As The Beauty Of Imperfection Takes Hold Of Consumers’ Desire - Package Design

By definition, rugged luxury implies a discerning level of sophistication, taste and class. Often, brands in this marketspace are embraced by consumers and their wallets for a sense of authenticity and craftsmanship, both in the U.S. and abroad, and spans many categories.

“Rugged luxury caters to those who live well and can afford fabulous goods but don’t necessarily seek the expected polished perfection that goes along with it,” Lisa Landers, director of client services and strategic development for Smith Design, says. “Rugged luxury enthusiasts breathe a rarefied air, and the brands they covet often signify the best of the best and unlock portals to aspirational lifestyles. Rugged luxury appeals to a psychographic of consumers more so than a consumer demographic, although the more affluent consumers can indulge in it a bit more.”

Better with wear

Gareth Everard, co-founder of Rockwell Razors, home of the Rockwell 6S stainless steel razor, says when designing packaging for the product, he envisioned packaging that would match the rugged feeling without compromising the high-end feeling of shaving with a classic razor.

“In World War II, American soldiers were equipped with shaving kits in tin cases. We saw a picture and thought it looked extremely badass and different than any razor packaging around today,” he says. “Our product is made in America, so this throwback was important to us. Keeping a high-end appearance thrown in with some classic America-centric nostalgia in our design resulted in packaging we’re big fans of.”

The final case for the Rockwell 6S can get dropped, scratched and dented, and only looks better for the wear and tear.

“Talking with our backers and customers has shown us that our users are interested in a high-end, improved shave, but also are men looking for a rugged tool in their washroom,” Everard says. “Keeping our product and packaging in line with this customer feedback has been extremely important to us.”

Taking luxury on the road

Eric Steigelman, founder of Bonfire Wines, positions his brand as high-end wine offered in rugged practical packaging, with soft sleek pouches perfect to pack in weekend getaway totes to enjoy no matter where the location or circumstance.

“We took a 30,000-foot view of the wine category and analyzed price points and label designs and who these lines were being targeted to; an overall assessment of materials and designs used,” he says. “We wanted to understand where there was an opportunity for value add.” An analysis of consumers showed Millennial consumers are more open to forms of wine packaging other than a bottle and different wine drinking experiences. “We are open to new and exciting and innovative things,” Steigelman says.

By packaging his wines in flexible pouches, Steigelman is enabling Millennial and Generation X consumers to enjoy the premium varietals in a variety of settings, such as around a campfire, on a boat, and many other outdoor settings.

Handcraft lends imperfect appeal

The rugged luxury trend is also loosely tethered to the artisanal movement on some level; things that look handmade or handcrafted or authentically imperfect appeal to consumers who shun cookie-cutter, mass-commodity driven goods and seek brands that offer something out of the norm.

Scott Jost, VP of innovation and design at Studio One Eleven, part of Berlin Packaging, Chicago, Ill., says when he thinks of rugged luxury, he thinks of kraft paper and the more natural materials being utilized in designs.

“When we think about rugged luxury products, people want things that are pure and understand where ingredients come from and anything that you can do to build on that such as using natural materials will go a long way to building a brand,” he says. “At the beginning of 2014, you started to see reverse corrugate with exposed corrugate edges being used as a design element. The notion of building in more ruggedness, has been seen more just in the last few months.”

Paper and paperboard often are used to convey the message of handcrafted and handmade.

Carrying that commitment through

When designing for her brand, Kara Brook, creative director for Waxing Kara, first created a very rudimentary one-page business strategy document in which she wrote down her mission, who her audience would be, what she intended to accomplish by launching the brand and who her “pie in the sky” wholesale customers would be.

Brook then purposely went out and found a package designer, whose focus was working with small indie American made brands because she wanted to draw on a designer up with the times to help her shape the visual brand.

“I prepared for the project by creating ‘Image Attributes,’ a series of five words that evoke the essence of the Waxing Kara brand. This process took me several tries and I involved friends, family and former colleagues,” Brook says. “Later, when reviewing designs, I revisited the document and weighed each design against the established image attributes to compare the words with the designs. This drove my final choices.”

She also prepared a photo essay on the Eastern Shore to give the designer a real feel for the region—including pictures of her with the bees and bottling, and the beautiful waterfront views.

The resulting brand identity has one foot rooted in a nostalgic past and the other pointed toward an adventurous future. In its package design, the brand identity is often executed with biobased materials such as paper labels and tags.

“We are committed to high quality hand craftsmanship and innovative design where form follows function,” Brook says. “We believe that nature can inspire and be a healing force that allows us to grow without limits.”

The need for well-thought-out design and packaging and the investment in professional help is directly related to the impression Brook hoped to make on her prospective customers.

“For anyone serious about selling product, if you’re going to make the emotional, physical and financial investment required to produce that product, it is my belief you must be prepared to carry through that same level of commitment to marketing—a key element of which is stellar design and packaging,” she says. “It just so happened that our look and feel reflects premium handcraft goods. We were not striving to follow a trend, or create one. We followed our hearts to get where we are.”

All-Natural Water Enhancer 'Skyrockets' to Success with Supplier Help - Packaging World

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All-Natural Water Enhancer 'Skyrockets' to Success with Supplier Help - Packaging World

Berlin Packaging and an outside co-packer help Brite Idea Foods' all-natural product and innovative package top Amazon's Hot New Release list.

The liquid water enhancer market is only four years old, but this highly competitive category has become crowded with palm-sized packages that let consumers flavor their water, typically using squeezable rigid containers to squirt flavorings. Brite Idea Foods’ H2wOw sought to enter the category with what it believed to be the first all-natural water enhancer late last year. The company needed not only a unique package to establish a strong brand identity but a package design that allowed easy one-handed use and maximum label space to tell the product story. Company co-founder Tim Welch, a 25-year consumer packaged goods industry veteran whose achievements include major expansions of the Emergen-C vitamin C drink mix and Promax energy bar brands, turned to Berlin Packaging and its Studio One Eleven design agency for help. Among his directives: Give the packaging a “fresh fruit feeling” to convey the idea that H2wOw is flavored with real fruit extracts rather than the artificial ingredients used by competitors.

Packaging is done by a (yet) undisclosed contract packaging service. 

The company reports that within six weeks after launch last December, H2wOw had skyrocketed to #1 in its category on Amazon’s Hot New Release list aided by positive reviews as well as strong packaging.

Three Packages Designed by Studio One Eleven Team Selected by Editors for 44 Best Package Designs - Packaging World

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Three Packages Designed by Studio One Eleven Team Selected by Editors of 44 Best Package Designs - Packaging World

Three packages designed by Studio One Eleven division of Berlin Packaging, a leading full-service supplier of plastic, glass, and metal containers and closures, have been recognized in the 44 Best Package Designs - 2015 report just released by Packaging World magazine. All three were selected by the publication’s editors for outstanding structure and branding. The Studio One Eleven honorees were:

View the Armor All case study

View the Armor All case study

Armor All Wash & Wax + Protect – Designed to visually suggest the product’s power to protect vehicles against the elements, this 48 oz, non-handled PET bottle boasts a muscular silhouette with dynamic line work, clear resin that showcases the pearlescent color of the product inside, and an asymmetrical black overcap that seamlessly integrates with the bottle profile. The overcap protects a standard 38-400 CT closure, covers the bottle fill line, and can be used to dose the concentrated formula. The label panel is indented to shift volume to the bottle’s perimeter, boosting the size impression on the shelf. 


View the Fuller Brush Case Study

View the Fuller Brush Case Study

Stanley 100 Laundry Detergent – Fuller Brush owns this brand and wanted a package that evoked the milk jugs that were popular when Fuller Brush was founded over a century ago. The unique structure of this 50 oz transparent HDPE package, which contains 25% post-consumer resin, was designed to help the company penetrate mass market chains as well as appeal to younger consumers with a new concentrated formula delivering 100 loads per bottle. A novel ergonomic handle makes it easy to pour with one hand, a stock 43 mm drain-back closure system prevents leaking, a 1 oz dosing cap measures each load, and the bottle structure instantly distinguishes the product from competitors. 

View the Morton Salt Grinder Case Study

View the Morton Salt Grinder Case Study

Morton Salt & Pepper Grinders – In a first for grocery-store salt and pepper grinders, these custom glass packages are designed to sit on the dinner table like upscale giftware with no conspicuous brand label. The Morton Grinder branding on the full-body shrink sleeve completely disappears when the sleeve is removed, leaving a clear glass bottle with a custom white or black snap-on overcap embossed with the Morton name and logo. A non-removable grinder beneath the overcap is kept in place by interlocking ratchet-like lugs built into both the grinder and bottle, thwarting refills so that consumers will restock when the bottles are empty. 


Every project we handle presents unique design challenges, from structure to commercial viability, differentiation on the shelf, and ultimately product sell-through that helps our customers build their bottom lines. These three projects are a small sampling of the creativity and versatility of our designers, the range of customers we work with, and our ability to deliver design concepts that carry over to practical manufacturing solutions.
— Scott Jost, VP of Innovation & Design at Berlin Packaging

Premium Package is Inspired By Luxury Brands - Packaging World Magazine

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Premium package is inspired by luxury brands - Packaging World Magazine

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—And nothing less would do.

His concept was a sleek and sophisticated container that would provide a luxury look and feel for his $60 product, while offering functional benefits. Among them, a double-locking lid to keep product from leaking, a shape that would aid access to the last bit of product, and a rubber base that would prevent container slippage on wet surfaces.

“It took an incredible four-year cross-collaborative effort between myself, designers, custom tooling specialists, engineers, and the factory to bring my packaging ideas into reality,” he says. “I think I drove everyone crazy with how perfect I needed to get everything, even the sound of the lid clicking closed.”

To design this custom container, Kidd worked with Berlin Packaging’s Studio One Eleven. The end result is a rectangular black matte box made of polypropylene, with an integrated, locking lid, aluminum accents, screen-printed decoration, and a rubber gasket on the base. The container, supplied by Berlin Global Packaging Group, holds 85 g of product and was designed primarily for travel and for portability in gym bags and briefcases. The small size complies with airline regulations for carry-on products, while the double-lock latch keeps product from leaking in transit.

Many of the structural elements of the container were inspired by premium luxury brands, Kidd explains. For example, the “universally beautiful” design of Aston Martin’s One-77 coupe, based around the golden ratio, or Fibonacci sequence, drove the dimensions of the package. The main angle in the jar was inspired by the air vent in the side door of the Lamborghini Aventador luxury vehicle, the matte black finish by the Audi R8 coupe, and the simplicity of the design and the use of aluminum by Apple products.

Among the functional benefits of the structure, rounded corners inside the container make it easy for the consumer to get the last bit of product out—addressing a common complaint, especially with higher-priced products. To prevent slippage, protect bathroom surfaces, and ensure a gentle sound when putting the package down, a thin rubber inlay—inspired by an Apple MacBook Pro that uses rubber around the screen—is integrated under the aluminum base.

An especially important functional feature for Kidd was the sound of the double-locking lid. “We wanted the system to have a definite, strong click so the consumer would know it was securely locked,” he says. “We looked at many different variables to ensure the correct sound. This included plastic thickness, rivet placements, and quantity of rivets.”

Aesthetic touches include aluminum fused into the latch and base plate that provides strength, durability, and beauty. Labels are laser-etched directly onto the aluminum, eliminating the need for paper, stickers, and glue, and the matte finish on the outside of the container is “tactile, practical, and beautiful,” says Kidd.

Getting all these elements right was a painstaking process, for Kidd and Berlin. 

There were many times we had to completely rebuild the tool in order to achieve the quality we were after. Some consumers may never have noticed the tiny sink marks or internal ejector pin marks, but these small details were extremely important to us, and Berlin supported our relentless, perfectionist demands.
— Patrick Kidd

Patricks haircare products for men in four formulations were introduced in November 2014 through online retailer Mr Porter and are now being sold via premium online and brick-and-mortar stores worldwide.