Product Design, Household Chemical, Novelty

Mission Athletecare

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Mission Athletecare


Performance packaging for performance athletes. 

Mission Athletecare's COURT GRIP is a proprietary, NBA-endorsed shoe treatment designed to improve traction on basketball courts and other indoor court surfaces. No stock package would allow athletes or trainers to quickly apply the formula to the soles of their shoes with one hand while standing or sitting. Studio One Eleven performed extensive design work and engineering to yield an ergonomic solution with a custom applicator positioned at an extreme 45-degree angle, plus a contoured, custom-molded bottle with strategically placed finger grips to provide a firm hold even with sweaty hands.

Innovations include a custom applicator with a special cloth bonded to the applicator sponge for durability under heavy use, an internal valve system to dispense the proper amount of formula when depressed against the shoe sole without squeezing, and modifications to the blow molding to accommodate the unusual 45-degree angle of the bottle opening required for optimal product application.

As a completely new product category with no precedents to follow or adapt, this package features an all-new design that included input from athletes such as product co-developer NBA All-Star Dwyane Wade. The structure of the custom applicator, the applicator angle, the one-size-fits-all-hands contours of the custom-molded HDPE bottle, the texture and placement of the finger grips, and even the accentuated foot to increase stability for quick in-game use are all fresh design features that underwent extensive testing to deliver an ergonomically-optimized solution for a product that must be quickly applied in an unusual body posture.

The COURT GRIP product and a sister product, POWER GRIP, maintain an aesthetic with detailed embossed line work evoking the contour of elite athlete's body. A metallic silver finish and high-gloss black closure create a striking contrast on the shelf. Bold branding of the Mission products translates well from advertisements to NBA scoring tables.

The package is made of HDPE, a recycle-friendly resin. Optimized pack-out also helped minimize the impact of freight cost and maximize the number of units per truckload.


Household Chemical

Rejuvenate Cleaning Products

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Rejuvenate Cleaning Products

For Life Products completely redesigned a full family of its Rejuvenate products for cleaning and restoring household surfaces. The catalyst for the package refresh was a category buyer at Home Depot, who had suggested that the line's shelf impression (and, by extension, sales velocity) could be improved by eliminating the hodgepodge of stock bottles and by revamping the labels to aid consumers in product selection.

In response, For Life partnered with Berlin Packaging, its Studio One Eleven design division, and its E3 Consulting service to overhaul the Rejuvenate brand strategy. The Studio team worked along side For Life's creative team to:

  • Develop a custom bottle design aesthetic scaled to 16 to 32 oz sizes featuring a flat front to maximize the primary display panel space, an off-center neck for an even pour and efficient packout, swappable neck finishes to accommodate flip-top closures and trigger sprayers, and an embossed emblem at the lower left corner reinforcing the products' speedy results.
  • Create a new color and iconography-based communication system that explains the benefits of using individual Rejuvenate SKUs as part of the overall Rejuvenate system, promoting the purchase of multiple SKUs and engendering loyalty via an improvement in product performance.
  • Establish a new brand and color scheme with silver bottles and purple closures.
  • Design a wraparound/peel-off label that facilitates color-coding by product application (floor, cabinet, furniture, countertop, etc.), ‘before and after’ images showing product benefits, provisions for both English and Spanish instructions, and QR codes that allow consumers to access informational videos designed to educate and inform on Rejuvenate's benefits.  
  • Solve both bottle and label manufacturing challenges, including producing a shiny silver bottle in HDPE.
  • Assist the label applicator in the customization of their equipment to apply the 3-sided wraparound label to the uniquely contoured bottle.

Within weeks after the new packages hit store shelves at Home Depot, sales began climbing and new distribution opportunities opened up both in the US and abroad.


Household Chemical

Log 6ix Cleaner Home

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Log 6ix Cleaner Home

Cleaner Home. Healthier Family. Better Living. Great Packaging.

The consumer products company Bientina presented a unique opportunity—and challenge—to Studio One Eleven: Create a branding architecture so versatile it could be applied to multiple retail categories across potentially dozens of products.

Fulfilling the promise of Log 6ix, the name of the initiative, required an altogether different level of innovation: a package solution that could span hand sanitizers, pet products, food washes, cleaners, odor eliminators and more, while also connoting purity, effectiveness, and environmental responsibility.

After working with the client to generate a series of possible brand names that led to ‘Log6ix’, the Studio designed a brand identity system and communication architecture that was extendable into each of the spaces Bientina was considering. In addition, the Studio specified a family of PET bottles in either white or clear depending on product display needs, all of which were capable of accepting a variety of pump, trigger sprayer, and disc-top dispenser closures. A common, sleek silhouette defines the brand character across all product categories.

The final packaging for Log 6ix successfully brings to life the brand's overall theme, 'Cleaner Home. Healthier Family. Better Living.'


Household Chemical

Wet & Forget

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Wet & Forget


A new way to spray.

Wet & Forget partnered with Berlin Packaging to create a custom 64 oz HDPE package for this once-a-week, no-scrub shower spray.

The package was designed to accommodate a category-first remote trigger sprayer that delivers more product than other cleaners, hits high spots without difficult lifting, and even sprays upside down. With no off-the-shelf solution available, Studio One Eleven designed a two-handled bottle that enables consumers to pick up the bottle with one hand and spray with the other while also allowing for easy ergonomic replacement of the sprayer after use.

The 64 oz economy size provides three months of cleaning power in one bottle, providing an environmentally friendly alternative to daily shower cleaners requiring eight 32 oz bottles for the same time period. The label is synthetic and laminated to withstand the wet shower environment. The unique bottle shape and size also draw the eye amid a sea of smaller packages, helping to drive sales.

The National Association of Container Distributors (NACD) and the North American Retail Hardware Association (NRHA) have already recognized this award-winning package.