Boulder Clean Laundry Detergent
Fulfilling a brand's promise.
Boulder Clean believes in commanding market share through packaging, as well as product formulations. Every Boulder Clean package is expected to perform aesthetically, ergonomically, and environmentally, as part of the company’s brand position.
Studio One Eleven articulated this vision with the development of their laundry care line. The clear HDPE bottles, proudly displaying the raised signature B logo, provide an overall natural and calming effect, projecting a ‘what you see is what you get’ honesty.
The pioneering two-piece clear polypropylene drainback solution incorporates a snap-on dosage cup. Unlike typical "top-hat" designs, the bell-shaped profile transitions pleasingly into the shoulder of the bottle. The threaded finish uniquely allows the cap to be removed for refilling.
Beyond aesthetics, the large 100 oz bottle and the 230 oz suitcase style packages were designed to be comfortable for carrying and suitably positioned for optimal pouring, and since Boulder Clean products are sold in part via e-commerce, they can withstand rough handling during shipment—even while upside down.