Product Design

Personal Care, Product Design

Celeste Industries

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Celeste Industries Flight Luxe

Scented-resin collar lets airline soap system do double duty.

A few years ago, Celeste Industries came up with a new product concept that it knew would fly with the airline industry. The company envisioned combining airline lavatory soap and air freshener in a single unit, eliminating the extra steps involved in installing and replenishing separate sink-mounted soap bottles and wall mounted air freshener discs. Shortly after the first-generation product was launched, Celeste worked to develop the next generation packaging to improve performance and aesthetics. 

A new design by Berlin Packaging's Studio One Eleven solved the problem with a change in the fragrance delivery system. Designers replaced an industrial-looking fragrance band that was difficult to apply, leaked onto users' fingers, and consumed nearly half of the available label space with a custom scented resin collar that fits seamlessly over the tapered shoulder of the company’s 8 oz PVC Flight Luxe soap bottle.  

Fragrance is released from the underside as well as the face of the collar component through a series of perforations engineered to promote maximum air flow. The collar easily drops on to the shoulder before capping. Label real estate has doubled to enable upgraded branding, and soap and air freshener can now be replenished simultaneously.  

The new package design also: 

  • Reduced bottle weight by more than 10% to comply with California regulations 
  • Updated the look of the Flight Luxe line without requiring existing customers to replace the support bases already installed on their lavatory sinks 
  • Replaced disparate bottle structures with a uniform look across the line's scented and unscented SKUs  
  • Supports both threaded and snap bases to fit the various counter mounting styles used by different airlines 

The new package has been adopted by multiple airlines. 

Product Design, Household Chemical, Novelty

Mission Athletecare

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Mission Athletecare


Performance packaging for performance athletes. 

Mission Athletecare's COURT GRIP is a proprietary, NBA-endorsed shoe treatment designed to improve traction on basketball courts and other indoor court surfaces. No stock package would allow athletes or trainers to quickly apply the formula to the soles of their shoes with one hand while standing or sitting. Studio One Eleven performed extensive design work and engineering to yield an ergonomic solution with a custom applicator positioned at an extreme 45-degree angle, plus a contoured, custom-molded bottle with strategically placed finger grips to provide a firm hold even with sweaty hands.

Innovations include a custom applicator with a special cloth bonded to the applicator sponge for durability under heavy use, an internal valve system to dispense the proper amount of formula when depressed against the shoe sole without squeezing, and modifications to the blow molding to accommodate the unusual 45-degree angle of the bottle opening required for optimal product application.

As a completely new product category with no precedents to follow or adapt, this package features an all-new design that included input from athletes such as product co-developer NBA All-Star Dwyane Wade. The structure of the custom applicator, the applicator angle, the one-size-fits-all-hands contours of the custom-molded HDPE bottle, the texture and placement of the finger grips, and even the accentuated foot to increase stability for quick in-game use are all fresh design features that underwent extensive testing to deliver an ergonomically-optimized solution for a product that must be quickly applied in an unusual body posture.

The COURT GRIP product and a sister product, POWER GRIP, maintain an aesthetic with detailed embossed line work evoking the contour of elite athlete's body. A metallic silver finish and high-gloss black closure create a striking contrast on the shelf. Bold branding of the Mission products translates well from advertisements to NBA scoring tables.

The package is made of HDPE, a recycle-friendly resin. Optimized pack-out also helped minimize the impact of freight cost and maximize the number of units per truckload.