Once Again Case Study

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Once Again Case Study

Sometimes, the packaging is only the beginning.


Once Again Nut Butter wanted to expand their mass market footprint. Already a favorite at retailers that focus on organics and fair trade, they knew that a total package redesign was needed to increase their appeal and legitimize them in the eyes of big retail’s buyers and customers.

While the redesign had almost no constraints, they did insist on one thing: their beloved raccoon mascot needed to stay.

How do we know Once Again loved the result? Because despite our deep expertise in packaging design and development, they trusted no one but us when it came time to design their trade show booth.

Which brings us to Natural Products Expo West where Once Again debuted their new Studio One Eleven-designed brand identity to the world with a booth presence to match.

But what’s a trade show booth without collateral? We also designed t-shirts, shopping bags and lunch boxes to help Once Again promote their new brand to a new class of trade.

The takeaway: Studio One Eleven isn’t just focused on developing amazing packaging. As with everything we do at Berlin Packaging, we start and end our day looking for ways to help our customers make more money.