Food

Budweiser Barbeque Sauce

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Budweiser Barbecue Sauce


King of the grill.

To maximize the value of its Budweiser brand for a foray into the barbeque sauce category, Anheuser-Busch's criteria for container selection included excellent surface quality and clarity, great hand feel and, of course, a package that lived up to Budweiser's 'King of Beers' heritage.

After robust discussions and research, Studio One Eleven's decanter was selected by filler Specialty Foods because of its category-relevant structural cues, its filler-friendly geometry, and ample branding area. The end result is a showcase for intelligent integration of branding and structural expertise that maximizes Budweiser's brand equity via a patented package structure.