Food

Amoretti Olive Oil

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Amoretti Olive Oil


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Building bridges between food service and retail.

Amoretti, known for their uncompromising quality, has been supplying world-renowned chefs, patisseries, and chocolatiers for over a decade. With overwhelming demand from their clients, Amoretti chose to make a bold channel move and needed a creative partner that would allow their brand to bridge the chasm between the foodservice and retail communication languages.

After an in-depth audit of Amoretti’s brand identity, their current packaging, their competitive set, and the olive oil category vernacular, it was clear that drastic changes were in order. Studio One Eleven performed a blank-slate rebrand for Amoretti that focused on artisanal and authenticity cues including wood-cut illustrations and a hand-drawn script brandmark.

The final package is an elegant amber glass bottle with a stair-stepped pedestal foot and soft rounded shoulder. The bottle features a detailed silkscreen illustration of an olive branch and a 'World Pastry Champion' seal. The bottle's slender neck is accented by gold neck band with a subtle matte finish.

All of these attributes combine to elevate Amoretti's retail package into the realm of premium spirits.