Structure

Beverage

TapouT Performance Drink

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TapouT Performance Drink


Adrenalized design. 

Each bottle of TapouT Performance and TapouT Hybrid has been carefully crafted to replace exactly what a body loses during the physical exertion of exercise or sports. TapouT is a perfectly balanced proprietary blend of vitamins, minerals, and electrolytes that promote high absorption and fast recovery.

In assisting TapouT with its first foray into the beverage market, Studio One Eleven not only specified and supplied the packaging components, but we developed the visual branding architecture.

The result is pure adrenaline – a crisp, bold, and powerful visual statement that highlights the performance attributes that define TapoutT's unique formula.


Beverage

LIMU ORIGINAL

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LIMU ORIGINAL

Award-winning design.

LIMU ORIGINAL, The Limu Company's flagship product, is a marketing phenomenon sold in dozens of countries. While recognized around the world, the LIMU ORIGINAL heavy glass bottle was expensive to ship and prone to breakage. Moreover, an update was needed to reinvigorate the brand and solve multiple performance issues. Studio One Eleven's design reboot included: 

  • An eco-friendly, BPA-free PET plastic container that significantly lowers shipping costs and virtually eliminates breakage while still communicating premium quality.
  • A slimming, taller silhouette that speaks to the product story.
  • A structural grip feature framing the new vertical logo and graphics.
  • A new tamper-evident closure that replaces the existing metal cap.
  • A two-color black and silver shrink neck band located below the closure that maintains brand identity even after opening.
  • A modern reinterpretation of the brand's iconic 'harvest man' logo on the package front.

The one-liter PET bottle in LIMU ORIGINAL uses 86% less material than glass and 39% less energy to manufacture. It also reduces greenhouse gas emission by 66%, eliminates 229 metric tons in annual carbon dioxide emissions, and provides environmental savings of waste, gas, and power during the manufacturing process.

The new design took a bronze medal at the Global Package Design Awards.

 


Beverage

VPX Redline Energy Drink

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VPX Redline Energy Drink


24-hour design turnaround.

Studio One Eleven presented a winning option to VPX: eliminate the stock outs, denting, cosmetic issues high costs associated with VPX's aluminum beverage container. To deliver on this promise Studio One Eleven developed a PET container that would be operationally identical to the aluminum can. The results were quick and dramatic.

By changing the Redline packaging, we have saved millions of dollars. In fact, while eliminating stockouts and denting, in its first full year the new PET container saved VPX over $1MM over the outgoing aluminum container. Sales have continued to increase since, and sales have continued to increase ever since.
— CEO of VPX International