Peace Tree Brewing’s Blonde Fatale
A refreshing redesign on a unique craft beer.
Peace Tree Brewing is a proud craft brewery that is dedicated to handcrafted, full-flavored beers with great attention to quality. Their product line consists of four flagship craft brews, as well as several seasonal and specialty beers produced throughout the year, all of which had been packaged in stock 350 mL heritage bottles.
Starting with Peace Tree’s Belgian-style blonde ale monikered Blonde Fatale, the brewery wanted to modify their existing standard bottle for better utility (achieving a true 12-ounce fill and easier opening) and better shelf impression in the competitive craft-beer market.
The new custom packaging – a stubby bottle with distinctive embossments wrapped in vibrant graphics and cartons – designed by Studio One Eleven, creates a bold shelf presence. The label and the bottle show how Peace Tree straddles classic and contemporary, with bold colors and intricate designs. And the new package fills to 12-ounces and works perfectly on the existing filling line equipment, which has allowed the company to gain efficiencies.
The distributor was involved with the structural package design and supply of the bottle.