Beverage

VPX Redline Energy Drink

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VPX Redline Energy Drink


24-hour design turnaround.

Studio One Eleven presented a winning option to VPX: eliminate the stock outs, denting, cosmetic issues high costs associated with VPX's aluminum beverage container. To deliver on this promise Studio One Eleven developed a PET container that would be operationally identical to the aluminum can. The results were quick and dramatic.

By changing the Redline packaging, we have saved millions of dollars. In fact, while eliminating stockouts and denting, in its first full year the new PET container saved VPX over $1MM over the outgoing aluminum container. Sales have continued to increase since, and sales have continued to increase ever since.
— CEO of VPX International