Kill Cliff Sports Drinks

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Kill Cliff Sports Drinks

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Drinks for warriors.

Since 2011 when Kill Cliff was founded, the sports drink manufacturer has been inextricably linked with the CrossFit crowd. Founded by an ex-Navy SEAL, Kill Cliff turned to Studio One Eleven to develop branding that crosses the line from hardcore fitness to every-day-exerciser. In a sea of functional drinks, Kill Cliff needed their three-drink lineup – Ignite, Endure and Recover - to appeal to consumers from all walks of life.

The Ignite and Recover lines come in a 12 oz sleeved can and the Endurance product is in a 20 oz hot fill PET bottle. With vibrant hues, bold fonts, unique icons, realistic photos displaying each flavor profile, and the clear articulation of the support for the Navy Seal Foundation, the package design appeals to fitness enthusiasts of all levels. 

Holy Kombucha

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Holy Kombucha

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Using smart design to thrive in a growing category.

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While the ancient Chinese drink of kombucha may have originated centuries ago, it has never been more popular in the U.S., rising to become the fastest-growing market in the functional beverage category. Leading the charge has been Holy Kombucha, whose crisp, vibrant and bubbly fermented tea has catapulted them to become one of the most prominent kombucha brands.

Since the company launched in 2012, Holy Kombucha has undergone very few changes, sticking with its original drink formulas as well as its initial packaging design. But as the marketplace and demand for kombucha has rapidly grown, Holy Kombucha called upon Studio One Eleven to refresh the brand’s overall look, starting on the ground floor with its bottles.

Having worked together on the initial bottle in 2012, the Studio designed a more streamlined and operationally effective vessel. The redesigned 16.9-ounce Holy Kombucha bottles boast a wider, 38-millimeter neck, making it easier for customers to drink and operationally faster to fill when compared to the previous "glass vinegar bottle" mold. A tall shoulder also allows the brand to maintain the integrity of their label, which proudly showcases their "Drink Well, Do Better" tagline.

Additional, Holy Kombucha’s signature dove logo flanks both the base of the bottle as well as the newly designed vented cap at the top of the bottle, further cementing the brand’s identity.

Thea's English Tea

Thea’s English Standard Tea is an eight SKU range of all-natural, zero calorie, sugar free iced tea that provides a healthy and sophisticated alternative for savvy consumers.

Torani Smoothie Mix

Torani Smoothie Mix is widely used for beverage service, and – thanks to the clever custom design of the bottle closure – bartenders can serve drinks faster and restaurants and bars can better protect patrons from spoiled or contaminated products.

 

Forto Strong Coffee

Resembling a miniature coffee cup, this shot-glass-sized package was designed for a new energy drink that delivers two regular coffee cups’ worth of caffeine in less than 2 oz of liquid. The package structure – complete with a coffee-cup-lid-style snap-on closure – instantly associates the product with coffee for easy differentiation from other energy shots. 

Stur Water Enhancer

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Stur Water Enhancer


Sturing up shelf appeal.

Almost everything about the Stur brand is unique. As the leading all-natural liquid water enhancer, Stur’s products are made from only the best natural fruit and stevia extracts, and they don’t contain any artificial flavors, colors or sweeteners.

A family owned company borne out of a father's desire to provide his wife and children a flavorful way to drink more water (the name "Stur" stands for "Savor The Ultimate Reason"!), Stur is a labor of love.

In order to speak to the brand’s purity theme and fruit-extract origins, the Studio developed a unique package that is overtly fruit inspired. We mirrored the canted orientation of the Stur logotype and leaf device, balancing a valved dispensing closure at a tilt. Overcoming the processing challenges of an off-center neck was well worth the extra engineering efforts, as the result is a package that stands out immediately from a field of competitors in the crowded water enhancer space.

Almond Bliss

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Almond Bliss


A blissfully delicious new package. 

An explosion in the almond milk category called for a strongly differentiated package showcasing the health benefits, organic credentials and ‘blissful’ experience of enjoying this new refrigerated product. Rejecting the standard gable-topped milk carton, we selected a PET square bottle to communicate a higher perceived value and to maximize real estate to convey these attributes. The package is wrapped in a four-sided shrink sleeve dominated by a almond graphic on the front panel, evoking both the heart-healthy properties of almonds and the happiness suggested by the Almond Bliss® brand name.

The almond illustration and playful logotype are set against a white backdrop with a subtle bubble pattern, suggesting an ocean of wholesome almond milk bursting with freshness. Clean ingredient statements ranging from the USDA Organic icon to lactose-, gluten- and carrageenan-free claims are prominently positioned on the front along with calorie counts, making it easy for the health-conscious consumers who buy almond milk to find the information that is critical to making the purchase decision.

The left panel tells the Almond Bliss story, the right panel is all-white to reinforce the milkiness of the product inside, and the back panel holds nutrition information. Brown twist closures and the use of brown for most of the billboard text complete the natural look, contributing to the overall ‘good for you’ messaging of the brand. 

Within a few short months of launch Almond Bliss' new package stood out from a field of 340 entries from 30 countries as a finalist in the in the World Beverage Innovation Awards and gained distribution in Sam’s Club.

Beverage

TapouT Performance Drink

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TapouT Performance Drink


Adrenalized design. 

Each bottle of TapouT Performance and TapouT Hybrid has been carefully crafted to replace exactly what a body loses during the physical exertion of exercise or sports. TapouT is a perfectly balanced proprietary blend of vitamins, minerals, and electrolytes that promote high absorption and fast recovery.

In assisting TapouT with its first foray into the beverage market, Studio One Eleven not only specified and supplied the packaging components, but we developed the visual branding architecture.

The result is pure adrenaline – a crisp, bold, and powerful visual statement that highlights the performance attributes that define TapoutT's unique formula.


Beverage

LIMU ORIGINAL

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LIMU ORIGINAL

Award-winning design.

LIMU ORIGINAL, The Limu Company's flagship product, is a marketing phenomenon sold in dozens of countries. While recognized around the world, the LIMU ORIGINAL heavy glass bottle was expensive to ship and prone to breakage. Moreover, an update was needed to reinvigorate the brand and solve multiple performance issues. Studio One Eleven's design reboot included: 

  • An eco-friendly, BPA-free PET plastic container that significantly lowers shipping costs and virtually eliminates breakage while still communicating premium quality.
  • A slimming, taller silhouette that speaks to the product story.
  • A structural grip feature framing the new vertical logo and graphics.
  • A new tamper-evident closure that replaces the existing metal cap.
  • A two-color black and silver shrink neck band located below the closure that maintains brand identity even after opening.
  • A modern reinterpretation of the brand's iconic 'harvest man' logo on the package front.

The one-liter PET bottle in LIMU ORIGINAL uses 86% less material than glass and 39% less energy to manufacture. It also reduces greenhouse gas emission by 66%, eliminates 229 metric tons in annual carbon dioxide emissions, and provides environmental savings of waste, gas, and power during the manufacturing process.

The new design took a bronze medal at the Global Package Design Awards.

 


Beverage

VPX Redline Energy Drink

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VPX Redline Energy Drink


24-hour design turnaround.

Studio One Eleven presented a winning option to VPX: eliminate the stock outs, denting, cosmetic issues high costs associated with VPX's aluminum beverage container. To deliver on this promise Studio One Eleven developed a PET container that would be operationally identical to the aluminum can. The results were quick and dramatic.

By changing the Redline packaging, we have saved millions of dollars. In fact, while eliminating stockouts and denting, in its first full year the new PET container saved VPX over $1MM over the outgoing aluminum container. Sales have continued to increase since, and sales have continued to increase ever since.
— CEO of VPX International