BJ Hookers Vodka

← Back to our work

BJ Hooker's Vodka


Chic meets cheek.

Vodka manufacturers typically try to outdo each other with ever-loftier bottle creations that convey the finesse of their product. BJ Hooker’s, a Houston, Texas-based vodka distillery with roots reaching back to Prohibition, took a different approach: a strong bottle design that features 1950’s bar advertising applied with a cutting-edge ceramic labeling process.

BJ Hooker’s is all about fun and Americana. The goal of its new bottle was to retain this playful personality using retro cocktail ads—a BJ Hooker’s signature—and present them in a way that captures the vodka’s handmade, premium quality.

To accomplish the task, Berlin Packaging and its Studio One Eleven design division created a custom glass container that sports the word “Cheers” and a silhouette of the state of Texas prominently embossed on the raised shoulder, along with another Texas logo deeply-debossed atop the bottle backside.

The company’s retro imagery was applied using ACL (Applied Ceramic Labeling), a specialized technique in which ceramic inks are fused to the bottle in a conveyor oven. The process outperforms screen printing by delivering perfect registration quality, even in the 360-degree application used for BJ Hooker’s. The finished bottle, presenting an elegant 3D effect thanks to the four-color ACL process, boldly sets BJ Hooker’s apart in a crowded product category.

BJ Hooker’s has applied the new look to all five of its package sizes. The company is also adapting the design for its new line of flavored vodkas.

 

Thea's English Tea

Thea’s English Standard Tea is an eight SKU range of all-natural, zero calorie, sugar free iced tea that provides a healthy and sophisticated alternative for savvy consumers.

Torani Smoothie Mix

Torani Smoothie Mix is widely used for beverage service, and – thanks to the clever custom design of the bottle closure – bartenders can serve drinks faster and restaurants and bars can better protect patrons from spoiled or contaminated products.

 

Forto Strong Coffee

Resembling a miniature coffee cup, this shot-glass-sized package was designed for a new energy drink that delivers two regular coffee cups’ worth of caffeine in less than 2 oz of liquid. The package structure – complete with a coffee-cup-lid-style snap-on closure – instantly associates the product with coffee for easy differentiation from other energy shots. 

Stur Water Enhancer

← Back to our work

Stur Water Enhancer


Sturing up shelf appeal.

Almost everything about the Stur brand is unique. As the leading all-natural liquid water enhancer, Stur’s products are made from only the best natural fruit and stevia extracts, and they don’t contain any artificial flavors, colors or sweeteners.

A family owned company borne out of a father's desire to provide his wife and children a flavorful way to drink more water (the name "Stur" stands for "Savor The Ultimate Reason"!), Stur is a labor of love.

In order to speak to the brand’s purity theme and fruit-extract origins, the Studio developed a unique package that is overtly fruit inspired. We mirrored the canted orientation of the Stur logotype and leaf device, balancing a valved dispensing closure at a tilt. Overcoming the processing challenges of an off-center neck was well worth the extra engineering efforts, as the result is a package that stands out immediately from a field of competitors in the crowded water enhancer space.

Almond Bliss

← Back to our work

Almond Bliss


A blissfully delicious new package. 

An explosion in the almond milk category called for a strongly differentiated package showcasing the health benefits, organic credentials and ‘blissful’ experience of enjoying this new refrigerated product. Rejecting the standard gable-topped milk carton, we selected a PET square bottle to communicate a higher perceived value and to maximize real estate to convey these attributes. The package is wrapped in a four-sided shrink sleeve dominated by a heart-shaped almond graphic on the front panel, evoking both the heart-healthy properties of almonds and the happiness suggested by the Almond Bliss® brand name.

The almond illustration and playful logotype are set against a white backdrop with a subtle bubble pattern, suggesting an ocean of wholesome almond milk bursting with freshness. Clean ingredient statements ranging from the USDA Organic icon to lactose-, gluten- and carrageenan-free claims are prominently positioned on the front along with calorie counts, making it easy for the health-conscious consumers who buy almond milk to find the information that is critical to making the purchase decision.

The left panel tells the Almond Bliss story, the right panel is all-white to reinforce the milkiness of the product inside, and the back panel holds nutrition information. Brown twist closures and the use of brown for most of the billboard text complete the natural look, contributing to the overall ‘good for you’ messaging of the brand. 

Within a few short months of launch Almond Bliss' new package stood out from a field of 340 entries from 30 countries as a finalist in the in the World Beverage Innovation Awards and gained distribution in Sam’s Club.

Aviv Vodka

← Back to our work

Aviv Vodka


Aviv believes in the power of "Good Thoughts" and great packaging.

Studio One Eleven assisted Tzfat Spirits with design for manufacturing (DFM) and commercialization of the AVIV closure.

The Aviv story is an amazing one with every aspect of the product, the bottle and the closure an embodiment of considered choices. Tzfat's manifesto is "We Believe in the Power of Good Thoughts"™, and every detail of the AVIV package is focused on heightening the spiritual and celebratory potential of the world.

1800 Tequila

← Back to our work

1800 Tequila


1800 tops off new look with a custom closure.

Studio One Eleven worked closely with Proximo spirits on the development of a new closure for Proximo’s 1800® Tequilla brand. Our goal for the project was to elevate the premiumness of the overall package.

This was no small challenge, because the outgoing closure was a recognizable component of the iconic 1800 package presentation.

The result of our work is a closure that is both simple and refined – A better fit for 1800’s brand character that has been implemented across the Silver and Reposado SKUs.

Bruce Lee Tea

← Back to our work

Bruce Tea

East meets West in Bruce Lee Tea challenge.

Agility and resourcefulness were attributes Bruce Lee not only greatly admired, but totally embodied. When Lee's daughter, Shannon, initiated a line of flavored teas based on her father's personal recipes, those traits were called for again to make Bruce Tea a reality.

Beverage manufacturer Splash Beverage Group, Shannon Lee's partner in the new venture, realized that only a highly experienced, global packaging company could source and furnish the line's glass bottles and closures. Working from Shannon's own designs, Berlin Packaging met the challenge with a multi-national sourcing solution.

Beginning with the glass bottle, Berlin Packaging's global sourcing division, identified an international supplier that could meet the demand. Very few stock alternatives exist for 15.2 ounce glass containers; to solve the problem, Berlin's Studio One Eleven design group engineered a custom mold. It also converted the client's logo graphics for the custom-imprinted, 38 mm silver lug cap sourced in the United States.

From design to initial production, Studio One Eleven served as liaison between client and supplier to ensure all specifications were met. Berlin continues to drive efficiency for Splash and Bruce Tea by warehousing the packaging for on-demand delivery to the filler. Bruce Tea is currently available at BruceLeeTeas.com.

Beverage

TapouT Performance Drink

← Back to our work

TapouT Performance Drink


Adrenalized design. 

Each bottle of TapouT Performance and TapouT Hybrid has been carefully crafted to replace exactly what a body loses during the physical exertion of exercise or sports. TapouT is a perfectly balanced proprietary blend of vitamins, minerals, and electrolytes that promote high absorption and fast recovery.

In assisting TapouT with its first foray into the beverage market, Studio One Eleven not only specified and supplied the packaging components, but we developed the visual branding architecture.

The result is pure adrenaline – a crisp, bold, and powerful visual statement that highlights the performance attributes that define TapoutT's unique formula.


Beverage

H2wOw Water Enhancer

← Back to our work

H2wOw Water Enhancer

New product gets great reviews.

Designed by Studio One Eleven for easy one-handed use, this custom squeeze-and-squirt package for the market's first all-natural water enhancer stands out in the $1 billion water flavoring category with a unique silhouette that seems to burst with the fruit with which the product is made.

The package features a 2.1 fl oz HDPE monolayer custom bottle with a distinctive bulge at the shoulder, a stock flip-top closure with a no-drip silicone valve, and a full-body tamperproof shrink sleeve that is perforated at the neck for easy opening. The swelling at the shoulder and the adjacent fresh-cut produce images on the label suggest a ripe piece of fruit, subtly contrasting with competitive products made with artificial ingredients. A side panel announces that the bottle is BPA-free, furthering the all-natural positioning.

The bottle fits comfortably in the palm, easily flips open with a thumb, doesn't leak even when turned upside down, and is small enough to go to the gym or anywhere else the consumer wants to flavor his or her water.

H2wOw skyrocketed to #1 in its category on Amazon's Hot New Release list within six weeks after launch, aided by positive reviews as well as strong packaging that clearly conveys the product story. 


Beverage

LIMU ORIGINAL

← Back to our work

LIMU ORIGINAL

Award winning design.

LIMU ORIGINAL, The Limu Company's flagship product, is a marketing phenomenon sold in dozens of countries. While recognized around the world, the LIMU ORIGINAL heavy glass bottle was expensive to ship and prone to breakage. Moreover, an update was needed to reinvigorate the brand and solve multiple performance issues. Studio One Eleven's design reboot included: 

  • An eco-friendly, BPA-free PET plastic container that significantly lowers shipping costs and virtually eliminates breakage while still communicating premium quality.
  • A slimming, taller silhouette that speaks to the product story.
  • A structural grip feature framing the new vertical logo and graphics.
  • A new tamper-evident closure that replaces the existing metal cap.
  • A two-color black and silver shrink neck band located below the closure that maintains brand identity even after opening.
  • A modern reinterpretation of the brand's iconic 'harvest man' logo on the package front.

The one-liter PET bottle in LIMU ORIGINAL uses 86% less material than glass and 39% less energy to manufacture. It also reduces greenhouse gas emission by 66%, eliminates 229 metric tons in annual carbon dioxide emissions, and provides environmental savings of waste, gas, and power during the manufacturing process.

The new design took a bronze medal at the Global Package Design Awards.

 


Beverage

VPX Redline Energy Drink

← Back to our work

VPX Redline Energy Drink


24-hour design turnaround.

Studio One Eleven presented a winning option to VPX: eliminate the stock outs, denting, cosmetic issues high costs associated with VPX's aluminum beverage container. To deliver on this promise Studio One Eleven developed a PET container that would be operationally identical to the aluminum can. The results were quick and dramatic.

By changing the Redline packaging, we have saved millions of dollars. In fact, while eliminating stockouts and denting, in its first full year the new PET container saved VPX over $1MM over the outgoing aluminum container. Sales have continued to increase since, and sales have continued to increase ever since.
— CEO of VPX International