Armor All Premium Wash & Wax

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Armor All Premium Wash & Wax + Protect

Armor All's car care package fits its name.

When Armored Auto Group was preparing to launch its new all-in-one Armor All Premium Wash & Wax + Protect product, they needed a package that would stand out in the crowded car care category and a design partner to help them develop one. Studio One Eleven's custom 48 oz PET package is as different from competitors' packages as a sedan is from an SUV, featuring a shapely silhouette with dynamic line work, clear resin that showcases the pearlescent color of the product inside, and a striking asymmetrical overcap that is seamlessly integrated with the bottle profile.

The non-handled PET bottle has a solid look and feel inspired in part by protective sporting gear, armored vehicles, and high-performance automobiles, with contouring that adds movement while enabling easy pouring. The custom-designed asymmetrical black PP overcap protects a standard 38-400 CT closure, covers the bottle fill line, can be used to dose the concentrated formula, and carries an embossed Armor All® logo that adds visual interest. 

The distinctive package silhouette is enhanced by a shield-shaped label panel that's indented to shift volume to the bottle's perimeter, boosting the package's size impression. The result is a premium package for a premium product with 'pearlescent polymer protection' to make both Miata and Charger shine.