An award-winning dose of cost reduction
Fuel treatment products designed to prevent fuel degradation in intermittently used equipment such as lawnmowers, snowmobiles, motorcycles and ATVs are typically packaged in bottles that either lack measuring provisions or utilize an integrated measuring chamber that is both expensive and wasteful.
To solve the problem, custom lubricants manufacturer Lube-Tech worked with Berlin Packaging’s Studio One Eleven to develop an industry-first package design featuring a PP measuring cup that snaps onto the neck of a PET bottle. The solution yielded a 16% material reduction and a 43% cost reduction over the company’s previous package while also providing easy recyclability not available with PVC packaging that is common in the category.
The new package has also reduced Lube-Tech’s corrugated shipping carton square footage by 17% and increased outgoing product per pallet by 32%, decreasing corrugated, pallet and freight usage in addition to resin needs. Other benefits include strengthened differentiation on the shelf through a combination of the attached measuring cup, vibrant bottle color options and a custom asymmetrical silhouette.
The cup itself can be reused from bottle to bottle, and has a lid that seals out dirt and contaminants when it is not in use. Both the bottle and measuring cup have graduations in milliliters and ounces molded into them for accurate measuring.
The package is designed for private labeling by Lube-Tech’s customers and can be delivered in any color, with or without the measuring cup. Toro, a leading lawn and garden equipment manufacturer and the customer whose product is pictured here, is one of the first brands to use the package.