Automotive

Fast Orange

← Back to our work

Permatex Fast Orange

NACD Gold Packaging Award

NACD Gold Packaging Award

This package rocks! (Literally.) 

The #1 selling waterless hand cleaner, Fast Orange, now offers mechanics and DIYers even more reasons to buy with this compelling package refresh. Designed to win new users without alienating its large existing fan base, the new 15-ounce, multi-layer HDPE Fast Orange package retains many key brand elements—particularly its distinctive orange and black color scheme.

The key creative upgrade, however, was based on research that revealed consumers prefer one-handed dispensing while washing their hands. Using this knowledge, Studio One Eleven came up with a clever rocker closure. Simply tap the bottle on its bottom corner to open the spout and dispense; tap the spout to close. Scalloped grip detailing on the bottle side offers a solid grip to greasy hands, while the broad, inverted polypropylene cap (protected by a breakaway tab to prevent premature dispensing) assures a steady base on garage sinks.

The novel package design, promoted by a YouTube video, has become the cornerstone of the brand's marketing efforts.