Automotive

Aiken Chemical

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Aiken Chemical

Aiken pulls the trigger on a new package.

Aiken Chemical wanted to revitalize their brand, and they approached Studio One Eleven for a complete structural packaging makeover.

Our design solution targeted a 'moving while sitting still' aesthetic. The new bottle design provides a next-generation look, much improved over the tired shape of the outgoing trigger sprayer bottle.

Per Aiken's requirements, label size and shape maximize decorable marketing and branding real estate. A comfortable grip area combines with a high-output sprayer to make dispensing a pleasure, while glossy black PET serves as the perfect material for communicating the bottle's sensuous automobile-inspired curves. 

The new package kicked the dust off of Aiken's image and helped revive sales.