Aiken pulls the trigger on a new package.
Aiken Chemical wanted to revitalize their brand, and they approached Studio One Eleven for a complete structural packaging makeover.
Our design solution targeted a 'moving while sitting still' aesthetic. The new bottle design provides a next-generation look, much improved over the tired shape of the outgoing trigger sprayer bottle.
Per Aiken's requirements, label size and shape maximize decorable marketing and branding real estate. A comfortable grip area combines with a high-output sprayer to make dispensing a pleasure, while glossy black PET serves as the perfect material for communicating the bottle's sensuous automobile-inspired curves.
The new package kicked the dust off of Aiken's image and helped revive sales.